News Broadcasting
Weston launches DTH ready TV ‘SAT 20’
MUMBAI: Consumer electronics company Weston has launched SAT-20, a Direct to Home (DTH) ready colour television targeted at millions of Indian households having no cable or satellite connection.
SAT 20 is a 51 cm TV having an inbuilt satellite receiver can help a consumer view free to air 37 TV Channels including 17 Doordarshan Channels and 17 Radio channels including two FM channels. SAT 20 is priced at Rs 7790. It carries two-year warranty and has 256 programme and also a child lock facility.
The product is available across the length and Breadth of the country through Weston’s strong 1700 dealer network. It is targeted at remote hill areas, rural India, defense establishments, remote schools and other educational institutes, states an official release.
“SAT 20 is a relief from cable bills .The advantage of this CTV is that even at the remotest of the corners in the country a customer will have the advantage of accessing his/her favorite channels available on the free to air channels. A initiative which will keep the masses in tune with the latest programming in this World,” says Weston MD Sunil Vachani.
“Weston’s SAT 20 TV incorporates a DTH decoder with television hardware & developed a common software to enable the control of normal television and DTH function with the same remote and does not need a separate set top box,” adds Weston VP Marketing Sunil Sethi.
“SAT 20 is yet another innovation from Weston that is aimed specifically towards millions of consumers in India who do not have access to cable and satellite networks, particularly in the non-metro and remote areas. Known for its technology innovation, Weston has developed this technology at its own R&D facility,” says Sethi.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
