News Broadcasting
CBS unveils ‘real-life cross platform media event’ ‘Gold Rush’
MUMBAI: In a significant online, offline and on-air partnership, AOL and Mark Burnett announced a partnership with CBS television to bring the online reality game Gold Rush to life.
An official release explains, “This is not a television show; this is a real-life cross platform media event where each week new clues will be found within CBS television programs, sponsor commercials, AOL.com and other media properties. After identifying and combining the clues, real-life treasure seekers will embark on a race to find the gold, resulting in a national treasure hunt.”
Gold Rush begins as thirteen armored trucks laden with gold head off into the darkness, their caches are about to be hidden somewhere in America. Twelve of these trucks contain $100,000 in solid gold and the thirteenth, $1 million dollars in solid gold. Together, over $2 million in solid gold is up for grabs.
“Gold Rush is a massive cross platform reality event,” says Mark Burnett. “Unlike reality TV shows, where 16 hopefuls can take part to win, Gold Rush will allow potentially millions of players to look for the gold in mediums which are omnipresent, such as the Internet, radio, network television and print magazines. It is a game-changer in the way that the first survivor changed the game.”
“The combination of the reach of AOL.com, our next-generation free broadband portal, with CBS and the talent of Mark Burnett will make Gold Rush a landmark interactive event not to be missed,” says AOL EVP Kevin Conroy.
CBS, the exclusive broadcast partner, will work collaboratively with Gold Rush producers to promote the network’s new Fall lineup by integrating aspects of CBS programs and advertising into the game. At the same time the companies will work together to develop online, offline and on-air marketing and cross-promotional activities, states the release.
“We are thrilled that CBS will be the broadcast home of Gold Rush, which is sure to be this season’s most innovative integrated marketing event,” says CBS Marketing president George Schweitzer. “We believe this partnership will excite our viewers while also attracting new treasure-seeking players who tune into our fall premieres, like what they see and come back for more.”
Gold Rush, available through the free AOL.com portal, will give players the opportunity to find gold treasure. CBS Television will be deeply integrated into the Gold Rush challenges enriching the game experience by engaging casual players, pop culture junkies, and truly devoted treasure seekers through an integrated web of challenges and entertainment.
The hunt for gold begins this Fall on AOL.com. For more information, check out www.aol.com/goldrush and www.goldrush.aol.com.
News Broadcasting
Kamlesh Singh receives Haldi Ghati Award from MMCF
India Today Group editor honoured for three decades of journalism at Udaipur ceremony.
MUMBAI- Kamlesh Singh just turned a lifetime of sharp words into a shiny shield because when journalism wakes up a society, even the Maharana of Mewar wants to pin a medal on it.
The Maharana of Mewar Charitable Foundation (MMCF) conferred its prestigious Haldi Ghati Award on Kamlesh Singh, a senior editor at the India Today Group, during a ceremony in Udaipur on 15 March 2026. The national award, instituted in 1981-82, recognises “work of permanent value that initiates an awakening in society through the medium of journalism.”
Singh, who leads several editorial initiatives including Aaj Tak Radio, the Teen Taal community and The Lallantop, was presented the honour by Lakshyaraj Singh Mewar, Managing Trustee of MMCF. The citation highlighted his three decades of contributions to Indian media, innovations in digital journalism, mentoring young reporters, and his popular podcast persona “Tau” on Teen Taal, which fosters thoughtful public discourse.
The Haldi Ghati Award, named after the historic Battle of Haldighati symbolising valour and resilience, is one of four national awards given annually by MMCF. Past recipients include Tavleen Singh, Piyush Pandey and Raj Chengappa.
Other honourees this year included Padma Vibhushan Pt Hari Prasad Chaurasia, Vedamurti Devvrat Rekhe, Treeman of India Marimuthu Yoganathan, Vir Chakra Capt Rizwan Malik, and US-based researcher Molly Emma Aitken, who received the Colonel James Tod Award for contributions to understanding Mewar’s spirit and values.
In an era where headlines often shout louder than substance, the MMCF quietly reminded everyone that real journalism isn’t about noise, it’s about the quiet, persistent work that stirs society awake, one thoughtful story at a time.
