Brands
PriyaGold redefines the FMCG landscape with the launch of Its innovative D2C website
Mumbai: PriyaGold, a prominent player in the fast-moving consumer Goods (FMCG) industry, is delighted to introduce its all-new direct-to-consumer (D2C) website, which went live on 23 November 2023. With this momentous launch, Priya Gold positions itself as an industry pioneer, leading the way in introducing innovative offers that set new trends for FMCG companies. The brand’s unwavering dedication to quality, affordability, and an extended product range distinguishes it from the competition making it a top choice for Indians for over 23 years.
The PriyaGold D2C website has been meticulously designed to provide a wide variety of choices and an array of different combos, all at highly competitive prices. It’s set to be a comprehensive and competitive platform, offering an extensive range of chocolates, biscuits, gift hampers, and variety packs that cater to diverse preferences and budgets.
PriyaGold director Mannas Agarwwal said, “The PriyaGold D2C website serves as a testament to our dedication to offering products of excellent quality at an affordable price, all while maintaining our unique selling proposition (USP). As a third-generation entrepreneur, we have painstakingly crafted the website to ensure a seamless shopping experience while staying in step with the ever-evolving world of technology. Our D2C website embodies our commitment to quality and affordability, offering combo deals, discounts, and free gifts. What sets us apart is the power of personalisation – customers can select their favourite products in our offers, ensuring a tailored experience. From coffee and tea lovers to festival-themed hampers, we have a range of choices.”
“As we evolve with changing market demands, our brand ambassador, Kiara Advani, joins us to introduce exciting new offers. Notably, Kiara’s favorite biscuits are now available in a beautifully packaged box. We’ve encapsulated this initiative with our new D2C tagline, ‘Haq se Maango, ab ghar baithe baithe,’ promising the ease of doorstep snacking with a touch of excitement.” He added.
PriyaGold’s unwavering dedication to providing an unrivaled confectionery experience for its customers is evident in the innovative offers and personalised purchase flows it offers. However, our commitment to innovation doesn’t stop there. We are taking a significant leap forward by introducing complimentary gifts and enticing discounts, elevating the shopping experience to extraordinary levels. This transformative approach sets PriyaGold apart as a trendsetter within the FMCG industry, paving the way for others to follow.
In conclusion, PriyaGold’s new website caters to the evolving expectations of consumers in the chocolates and biscuits segment. With unique offers, gifting hampers, and a host of additional benefits, the website promises an unparalleled experience for shoppers. We invite you to explore and indulge in the world of Priya Gold’s delicious treats and delightful surprises.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
