Brands
MTV Splitsvilla star Akashlina Chandra launches Akashlina Cosmetics
Mumbai: In an exciting development for the Indian beauty industry, Akashlina Cosmetics makes its debut today. Founded by Akashlina Chandra, known for her charismatic presence on MTV Splitsvilla, the brand introduces a vegan, cruelty-free, and inclusive range of beauty products, pioneering a new wave of ethical beauty standards.
The inception of Akashlina Cosmetics is a narrative of passion and vision. Akashlina Chandra’s transition from a reality TV personality to a beauty entrepreneur is fueled by her personal experiences in the beauty world. She realised the need for products that cater to a wide spectrum of beauty enthusiasts, leading to the creation of a brand that resonates with inclusivity and ethical beauty practices.
The product range is crafted with every consumer in mind. The brand is a reflection of Akashlina’s own experiences, with products like the ‘Butterfly Effect’ eyeshadow palette that celebrate the journey of self-discovery and the variety found in individual beauty.
“Akashlina Cosmetics emerges as a beacon in the beauty landscape, heralding a celebration of beauty in its purest form. This brand stands as a testament to the belief that beauty transcends external adornment, embracing the essence of our authentic selves. It champions the notion that beauty should be a personal signature, a form of self-expression that honors one’s inner self and defines us all,” said Chandra.
The brand’s commitment goes beyond its product line, emphasizing community engagement and customer involvement. Akashlina envisions a brand that is interactive, where feedback and customer experiences shape the future of the products.
As Akashlina Cosmetics steps into the market, it promises to offer a unique experience to its customers. It’s a brand that celebrates beauty in all its forms, promoting the message that beauty is not just about external appearances but about embracing diversity and making ethical choices.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
