Film Production
B.A.G Films ties-up with Korean production firm Sieundesign
MUMBAI: Anurradha Prasad’s B.A.G Films is pursuing opportunities in new media avenues and also eyeing the animation frontier. The company has entered into a joint venture with a Korean firm Sieundesign, which has a presence in the production, distribution and licensing of animated movies and TV series.
The JV is proposed to be named “Sieun & B.A.G. Animation Pvt. Ltd.” with both companies holding an equal stake. The business model will involve both creation of IP for global audiences as well as servicing outsourced projects.
Speaking about the development, Prasad shared,“This initiative represents B.A.G. Films’ entry into the exciting and strongly growing animation business. We are delighted to tie up with Sieundesign Co Ltd, which is a leading international animation player and look forward leveraging its experience to building a strong presence in India.”
B.A.G, is already running a media school –iSOMES (International School of Media and Entertainment Studies) and through the new JV, the company will be extending into animation education too.
“We understand that we require a huge work force and so we will be training people as a backward integration excercise. The animation course starts in October,” remarked Prasad.
“As a content company B.A.G films has always stayed at the forefront of cutting edge technology and even in the animation JV, the idea is to create a synergy, a best of both the worlds where we will utilise India’s expertise in animation production and combine it with the Korean strength of concieving characters and content,” concluded Prasad.
Sieundesign presently owns more than 30 IPs of cartoon character content, which include Black Jelly, Booby, Yamm, Newton, Flower Terry, Tomato, 205 Friends, Little Tinny, Mr. Cool, Dear Alice, Dennis Family, Eyeme Angel, Emily, Pumpkin Seed, Oh-Baby, Brambly and Moose Bear besides the children performance Rise Up Monster character development. It also supplies cartoon content to several Korean mobile and on line services.
All animation and character licenses owned by Sieundesign internationally will be owned in India by the joint venture entity.
At the same time, B.A.G. Films is also looking at initiatives including video streaming, DVD, animation and gaming, interactive content for broadband, mobisodes, wireless transmission and the internet, besides identifying new uses for existing technologies such as digital libraries, interactive story telling and distance learning, according to a posting today on the Bombay Stock Exchange (BSE).
The company is also contemplating providing voice content including news, cricket & sports, jokes, astro forecasts, celebrity interviews, Bollywood reviews and music album reviews in four languages namely Hindi, English, Tamil and Malayalam.
B.A.G is already working the major cellular operators Airtel and Hutch on IVR.
On the movie front, the production house proposes to release two films during the current calendar year. Zindagi Rocks, with Sushmita Sen and Shiney Ahuja as the lead actors is directed by Tanuja Chandra with music composed by Anu Malik. Then there is a Punjabi love story directed by Gurbir S Grewal with Jimmy Shergil and Kulraj Randhawa as the lead actors.
Film Production
Arka Mediaworks onboards 88 Pictures as animation studio partner on ‘The Eternal War – Part 1’
Arka Mediaworks announces that 88 Pictures, the acclaimed animation and visual storytelling studio known for its cutting-edge CGI and cinematic artistry, is on board as the animation partner for the highly anticipated Baahubali: The Eternal War, a groundbreaking two-part 3D animated feature film set in the globally beloved Baahubali universe.
Baahubali: The Eternal War represents a bold new chapter in the Baahubali saga envisioned for national and international audiences and crafted with the ambition of delivering one of India’s most ambitious and globally benchmarked animation projects to date.
88 Pictures will execute the animation production, bringing to life the film’s richly detailed worlds, epic battle sequences, and larger-than-life characters with its signature blend of artistic vision, performance-driven animation, and advanced production pipelines. Working closely with the film’s creative leadership and technical partners, the studio aims to set new benchmarks in animation quality, cinematic storytelling, and global scalability.
This animated epic follows the successful re-release of Baahubali: The Epic (the combined theatrical version of the original live-action films) on 31 October 2025 across India and the USA. During the film’s interval, legendary creator and director S.S. Rajamouli (Baahubali 1 & 2, RRR) stunned audiences with a surprise teaser for The Eternal War – Part 1. The video immediately went viral, garnering widespread national and international acclaim across LinkedIn, Instagram, and YouTube for its ambitious visual style and scale.
Produced by Arka Mediaworks and led by co-founder and CEO Shobu Yarlagadda – producer of the iconic Baahubali duology, The Eternal War brings together fantastic storytelling and cutting-edge animation.. The film is directed and written by acclaimed animation filmmaker Ishan Shukla (Schirkoa: In Lies We Trust, Star Wars: Visions – “The Bandits of Golak”) and screenplay by Scott Mosier (The Grinch). Mihira Visual Labs, the studio co-founded by Yarlagadda anchors the film’s animation, visual development, and execution.
The partnership with 88 Pictures brings significant pedigree to the project; the studio is well-regarded for its work on high-profile international titles including DreamWorks’ series Trollhunters, the HBO Max original series Gremlins: Secrets of the Mogwai, Disney’s animated short An Almost Christmas Story to name a few.
Yarlagadda shared, “We are happy to onboard 88 Pictures as the animation studio partner for our prestigious and most expensive animated film from India. We believe that their expertise and capabilities will allow us to produce a first-of-its-kind, world-class animated feature film from India.”
88 Pictures founder & CEO Milind D. Shinde said, “Baahubali changed the way cinema is perceived and became a defining milestone that turned the tide for Indian live-action filmmaking. Expanding the franchise into an entirely new universe—at a never-seen, never-done scale—through an animated feature created in India for a global audience is set to redefine how the world views Indian animation. We are truly thrilled to be part of this landmark project and to bring it to life under the visionary direction of Ishan Shukla, guided by the experience and leadership of acclaimed producer Shobu Yarlagadda.”
Shukla expressed, “Eternal War requires a level of visual and emotional precision that can only come from teams who truly understand both craft and intent. Working with 88 Pictures, alongside Mihira Visual Labs, has been a deeply collaborative experience. This association brings together technical excellence and creative sensitivity, enabling us to translate an ambitious vision into a compelling cinematic reality.”
Baahubali: The Eternal War – Part 1 is scheduled for release in 2027
