News Broadcasting
Mauj Telecom is the mobile partner for Wimbledon in India
MUMBAI: Indian mobile value added services provider Mauj Telecom has just served an ace. In partnership with the All England Lawn Tennis and Croquet Club, Mauj Telecom has launched an exclusive Wimbledon Mobile portal. This partnership has been facilitated by IMG Media. The multi-modal portal is available on sms, voice and WAP/GPRS.
Tennis buffs can catch match schedules, score updates and Wimbledon news by sending ‘Wimbledon’ as a sms to 7007. The Mauj Talk Voice portal can be accessed by calling 5057007 on the mobile phone. Radio Wimbledon is another innovation that will be available live on this. Wallpapers, videos, video ringtones, themes, colour logos and other mobile content will be available on www.mauj.com on the net and on wap.mauj.com on GPRS / edge phones.
The content also includes 2005 Championship Round-Up and 2006 Championship Preview. Throughout the Wimbledon fortnight, wallpapers and videos of daily preview, individual match highlights, player interviews and daily round-up will be updated approximately within two hours of the matches.
A separate zone is being built featuring 101 Golden Moments of Wimbledon History. This features videos and images of some of the most memorable moments at Wimbledon, including the historic tennis battles between Martina Navratilova and Steffi Graf, John McEnroe and Bjorn Borg, Andre Agassi and Goran Ivanisevic, Pete Sampras and Goran Ivanisevic.
Sampras’ epic seven victories and the fierce battles of the Williams sisters will also be there.
IMG Media sdenior intl VP Andrew Wildblood said, “IMG Media is excited to partner with Mauj to bring Wimbledon mobile content to India. IMG is always trying to extend the reach of its premier sports properties like Wimbledon beyond the traditional broadcast viewing. Mauj is the best of class mobile partner and distributor in India and will help us extend the reach of Wimbledon among the fastest growing mobile markets in the world”
Mauj Telecom CEO Arun Gupta said, “Mobile phones are becoming the centre of the entertainment universe. In the past, too, we have been bringing quality mobile content to cell phone customers, be it entertainment, sports or Bollywood. Mauj Telecom is extremely glad to partner with Wimbledon and IMG Media to launch the content exclusively in India on 7007, 5057007 Mauj Talk and wap.mauj.com portals. With this, we bring the best tennis action to the 90 million mobile consumers in India.”
Mauj Telecom is part of the People Group, which also owns internet brands such as Shaadi.com, Astrolife.com and Fropper.com. Mauj’s wap portal wap.mauj.com offers mobile gaming, mobile music, mobile video and GPRS/EDGE/WAP space facilities. Its shortcode is 7007.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
