News Broadcasting
Changing media scenario a challenge for broadcast training institutes
SINGAPORE: As the downpour continues in Singapore, Day 2 of Broadcast Asia 2006 kickstarts at the Expo City. The first session addressed the issue of capacity building of the broadcast sector.
In the fast changing world of technology, broadcasters have to move twice as fast just to keep to where they are. The question then arises – How will they keep up with the explosion of new technologies and report on a world that is changing so fast? Engineers, programmers and managers in a broadcasting company are quite similar. The answer to this lies in training!
Asia-Pacific Institute for Broadcasting Development (AIBD) in Malaysia has been training broadcasters for the last 30 years. According to AIBD programme manager K P Madhu, there are five core components to training. These are:
1) Need assessments – Current deficiencies, future requirements, assessment of training readiness, training objectives and training needs analysis.
2) Design – Courses/programmes, media – methods/needs, planned activities, evaluation schemes, target group specific training.
3) Preparation – Presentations, leading discussion, management of practical session, evaluation of feedback, logistics.
4) Training Evaluation – Training appraisals by trainees, analysis of adequacy, results.
5) Feedback to Management – Human resources, assessment of future training needs.
“We need to look at the developmental needs of broadcasters and there has to be sustained action for capacity building of broadcasters in the region. These need to be revisited and revised every year. Summits, conferences, workshops, courses, dialogues to address different group of people like managers, programmers, executives, producers etc need to be held for capacity building of broadcasters,” said Madhu.
However, one of the major challenges that AIBD faces in training is that there has been a huge boom in the media space and training needs have multiplied manifold. Hence, in spite of all the facilities and training requirements that AIBD has, it has been difficult to keep pace with the ever changing media scenario. “The needs are much more than we can meet,” said Madhu.
He further added, “One of the biggest hindrance for us here is funds. While the government and the broadcasters are ready to pump in money in a whole lot of other things, they are not very keen on investing in training. To convince them to put in funds for training is our biggest challenge.”
News Broadcasting
CNN-News18 to host Kolkata Town Hall on Hooghly River
‘Bhalobasa Bengal Inspiring Bharat’ event on April 20 brings cultural icons, trailblazing women and leaders aboard a cruise to celebrate Bengal’s enduring influence.
MUMBAI: Bengal is about to make fresh waves on the Hooghly and this time the current is pure conversation. CNN-News18 is taking its iconic Town Hall format to the waters of the iconic Hooghly River on 20 April 2026 with a special edition titled ‘Bhalobasa Bengal – Inspiring Bharat’. The floating event will celebrate the state’s rich cultural legacy and how its ideas, creativity and spirit continue to shape the rest of the country.
The unique riverside setting draws on Bengal’s history as a cradle of reform, art and intellectual thought. The speaker line-up mirrors that diversity: cultural heavyweights Mithun Chakraborty and Sreenanda Shankar will share the stage with trailblazing “Devis” such as Tanya Sanyal (India’s first woman firefighter in aviation), Ipsita Chakraborty (Kolkata’s first woman bartender) and Reshma Nilofer Visalakshi (Nari Shakti awardee and marine pilot). Music will flow through the celebrated pianist-vocalist duo Sourendro and Soumyojit, while public life and governance will be represented by Smriti Irani, Leander Paes, Saira Shah Halim, Keya Ghosh, Rekha Patra, Roopa Ganguly and Babul Supriyo.
CNN-News18, editorial affairs director, Rahul Shivshankar, said the event honours voices that carry Bengal’s legacy forward. Smriti Mehra, CEO – English & Business News, Network18, added that Bengal’s stories resonate far beyond its borders, especially as the state heads into polls.
From the first woman to battle flames in the skies to legendary actors who shaped Indian cinema, the gathering promises a rich mix of inspiration, courage and candid dialogue. In a city where culture has always flowed as freely as the river itself, CNN-News18 is turning the Hooghly into a floating forum for ideas that matter.
Tune in on 20 April on CNN-News18, CTV and YouTube to catch Bengal’s heartbeat in full flow.
