News Broadcasting
How to ride the digital radio wave – tips for tradional radio stations
SINGAPORE: With music content being distributed across the internet, mobile and wireless technology in the near future; the radio advertising market is expected to erode further in the fragmented space.
Also, with new narrowcasting services like podcasting, and consumers customiizing music videos of their own choice, what are the different needs of the new audiences, their business sustainability and revenue generation opportunities.
Gerd Leonhard, Music and Media Futurists lists down certain key lessons which came across from the special session on digital radio.
*Music companies- be visible on the net- Make your own videos and put them on Youtube, Revver, Video and Google before they do it. Get your own online radio station. Get global CD distribution (CDBaby, Amazon etc) and offer your own ringtones. Also, don’t forget to get global digital distribution and keep bloging your band’s life. (Zebralution, Orchard,
*Look beyond the traditional revenue streams- With different devices and music videos on demand available, tie up with all the possible media companies, wireless service providers. Look at charging a flat fee for content, along with digital music licenses.
*What’s in it for content creators – Niche market and mobile powered stars will emerge. Also, social networking sites will become more important for selling music than TV or Radio. More and more consumers will create customized music with interactive software. Major artists might even leave their record labels and look for directdeals as agents will thrive
*Broadband internet will seriously hurt traditional radio. Just a glimpse of the future that is already here – Just to list out some of the initiatives. There is MyRadio: www.Pandora.com, BBC Creative Futures inititative, Google videos, Nokia Visual Radio www.visualradio.com
*Understand the new consumer
MY Schedule – Time-Shifting (anytime anywhere)
MY Location – Full Mobility (NOT just on PC!)
MY Device – Full Compatibility between devices and services
MY Deal – ‘Payment Shifting’ means Feels Like Free Music
MY Playlists – ‘Editor’ Shifting’ – now, the USER selects
MY Edits – Peer Produced Content / Re-Mixing
* What’s the crucial paradigm shift- Mobile music commerce will out number commerce, A new middle class of musicians will come up. Also, wireless broadband will dominate. Sharing amd viral marketing will grow and artists will have to reach their fans no matter what.
News Broadcasting
Kamlesh Singh receives Haldi Ghati Award from MMCF
India Today Group editor honoured for three decades of journalism at Udaipur ceremony.
MUMBAI- Kamlesh Singh just turned a lifetime of sharp words into a shiny shield because when journalism wakes up a society, even the Maharana of Mewar wants to pin a medal on it.
The Maharana of Mewar Charitable Foundation (MMCF) conferred its prestigious Haldi Ghati Award on Kamlesh Singh, a senior editor at the India Today Group, during a ceremony in Udaipur on 15 March 2026. The national award, instituted in 1981-82, recognises “work of permanent value that initiates an awakening in society through the medium of journalism.”
Singh, who leads several editorial initiatives including Aaj Tak Radio, the Teen Taal community and The Lallantop, was presented the honour by Lakshyaraj Singh Mewar, Managing Trustee of MMCF. The citation highlighted his three decades of contributions to Indian media, innovations in digital journalism, mentoring young reporters, and his popular podcast persona “Tau” on Teen Taal, which fosters thoughtful public discourse.
The Haldi Ghati Award, named after the historic Battle of Haldighati symbolising valour and resilience, is one of four national awards given annually by MMCF. Past recipients include Tavleen Singh, Piyush Pandey and Raj Chengappa.
Other honourees this year included Padma Vibhushan Pt Hari Prasad Chaurasia, Vedamurti Devvrat Rekhe, Treeman of India Marimuthu Yoganathan, Vir Chakra Capt Rizwan Malik, and US-based researcher Molly Emma Aitken, who received the Colonel James Tod Award for contributions to understanding Mewar’s spirit and values.
In an era where headlines often shout louder than substance, the MMCF quietly reminded everyone that real journalism isn’t about noise, it’s about the quiet, persistent work that stirs society awake, one thoughtful story at a time.
