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Samsung launches Slim QWerty Smartphone
MUMBAI: TSamsung Electronics Co., Ltd., a leading provider and innovator of mobile phones, announced its launch of the SGH-i320, new Slim QWerty Smartphone, signaling the company’s drive to the smartphone market.
The Samsung i320 is a super-slim bar type handset, measuring just 11.5mm in depth and 95g in weight with an easy-to-use Qwerty keyboard. The keyboard has the same keyboard layout used in personal computers, enabling users to send emails and text messages far more conveniently; such a fun and simple methodology proved to be a huge success amongst consumers in the US and Europe.
The i320 operates with ‘Windows Mobile 5.0 Smartphone Operating System’ to provide users with a familiar interface that is easy to navigate and use. It allows users to write and store texts, exchange emails in real-time, type memos and more.
Functions supported by this ultra-thin mobile are especially useful for users who want to chat, read, and send emails from their mobiles. The i320 features an imbedded instant messaging program and ‘mobile mail’ functions to enable users to send and receive photos, music and a variety of multi-media messages.
The phone has a 2.2 inches LCD screen with 1.3 mega-pixel resolution camera, along with multi-media entertainment functions such as Bluetooth and high-quality dual speakers.
Samsung says that the product is perfect for users who want to have all of the advanced features of a smartphone in a light and slim package for convenience and style.
Samsung’s Telecommunications Network Business president Kitae Lee said, “The trend and popularity of slim phones will be carried over to the smartphone market. Samsung will lead the trend of smartphones by combining its cutting-edge technology and sleek ultra-slim designs.”
The SGH-i320 will be launched in Europe this month. The following launches will take place throughout the rest of Europe and South East Asia shortly.
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Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
