News Broadcasting
CNN-IBN to air lifestyle show ‘Living It Up’
MUMBAI: News Broadcaster CNN-IBN is expanding its feature programme line-up with a new weekly show exploring the art of healthy living. The half-hour weekly show Living It Up, anchored by Jotica Sehgal, will kick off on 8 July at 2:30 pm and 5:30 pm.
Living It Up will have a reality segment The Weight Loss Challenge wherein four dieticians will team up with four overweight people and over seven weeks they will be challenged to loose as much weight. The team, which looses the most weight, will be the winning team. To add some excitement, participants and viewers will be given voting powers, according to an official release.
CNN-IBN managing editor Rajdeep Sardesai says, “The hectic lifestyle that has become a part of our daily routine today is definitely a sign of progress but it takes a toll on our body, mind and soul. Through this programme we are aiming to share little nuggets of information to counter difficult times, manage problems, balance lives and endeavor to get the best out of life. At CNN-IBN, quality programming is a promise that we would like to deliver on a constant basis and Living It Up is a step in that direction.”
Each week, the programme will showcase health, fitness and beauty solutions and the show will also highlight how preventive measures, healthy lifestyle and healthy food. Targeting the discerning viewers, Living It Up will also present capsules on fitness, beauty, parenting, spirituality and alternate therapy.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
