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Ceva & Astri in alliance to develop new generation multimedia for Hong Kong & China
MUMBAI: Ceva, Inc., the California-headquartered licensor of digital signal processor (DSP) cores, multimedia and storage platforms to the semiconductor industry, and Hong Kong Applied Science and Technology Research Institute Company Ltd (Astri) have announced the Ceva-TeakLite DSP and associated multimedia software. The software will be developed into a fully integrated, low power audio SoC platform solution.
This is one of the projects driven by Astri IC Design Group’s Multimedia Platform (MMP) initiative. The mission of MMP is to enable a platform-based solution with comprehensive video/audio codec Intellectual Properties (IP) for semiconductor companies in Hong Kong and Greater China. This solution is for developing a cost-effective SoC for a wide range of multimedia applications, including portable multimedia players and IPTV, informs an official release.
The Ceva-TeakLite’s unique feature, which combines optimal performance and complete audio and imaging codec software, is the key factor for Astri’s decision to licence the DSP. Using a single source for both the DSP and the software, the platform offers Astri the benefit of a highly optimized system that delivers power and performance advantages, and ease-of-integration — all crucial factors in the successful development of a product for the highly competitive portable multimedia markets, the release further informs.
“By collaborating with a world-class IP company like Ceva, we are able to provide state-of-the-art technologies for manufacturers that compete at the highest level within the semiconductor industry,” says Astri IC Designs Group VP and R&D director Raymond Chiu.
“Partnering with Astri is of significant importance to our expansion strategy into the growing semiconductor industry in Greater China,” says Ceva CEO Gideon Wertheizer. “Astri’s relationship with local China-based fabless companies and proven track record in IP deployment provide an excellent platform from which we can deliver our Ceva-TeakLite DSP and multimedia software in highly optimized and affordable solutions to the portable multimedia markets.”
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TV9 to host What India Thinks Today Summit 2026 in Delhi
PM Narendra Modi to keynote two day forum on India and the world
NEW DELHI: TV9 Network is gearing up to host the fourth edition of its flagship What India Thinks Today Summit 2026 on March 23 and 24 in the national capital, bringing together a wide spectrum of voices to debate India’s place in a shifting global order.
The summit will open with a keynote address by Narendra Modi, setting the tone for this year’s theme, “India and the world”, as the country positions itself at the crossroads of economic growth, geopolitical shifts and technological change.
From cabinet ministers to chief ministers, business leaders to cultural figures, the event promises a crowded stage and a lively exchange of ideas. Union ministers such as Piyush Goyal and Jyotiraditya Scindia are expected to attend, alongside state leaders including Mohan Yadav, Pushkar Singh Dhami, Bhajan Lal Sharma, Nayab Singh Saini and Bhagwant Mann.
Political voices from across the aisle, including Smriti Irani, Akhilesh Yadav and Asaduddin Owaisi, will also join the conversation, ensuring that the debates are as diverse as they are dynamic.
Adding a cultural and sporting touch, personalities such as yoga guru Swami Ramdev, poet Kumar Vishwas and cricketing names like Sourav Ganguly, Axar Patel and Arshdeep Singh are set to share the stage. Global business leaders and diplomats will further widen the lens, reflecting the summit’s international outlook.
Speaking ahead of the event, TV9 Network managing director and chief executive officer Barun Das, said India stands at a unique moment in history, combining demographic strength, technological capability and entrepreneurial energy. He noted that in uncertain times, honest conversations and bold ideas will shape the country’s trajectory.
The summit will explore themes ranging from economic growth and governance to innovation, sustainability and culture, positioning itself as a platform for dialogue at a time when the world is in flux.
With a packed agenda and a high-profile guest list, What India Thinks Today Summit 2026 aims to do more than just talk. It seeks to capture a moment where India is not only part of the global conversation, but increasingly helping lead it.
