MAM
Media Care bags Cafe White Lama & White Lama Villa’ digital mandate
Mumbai: Ard Foods which owns brands like Cafe White Lama and White Lama Villa by Aman Singh Deep who also owns Shifuku and Thea has partnered with Media Care Brand Solutions, an integrated marketing agency, to manage and promote the brands – Café White Lama & White Lama Villa. Media Care would be responsible for developing marketing campaigns & strategies to propel the online presence for both the brands and increase footfalls through social media marketing, influencer marketing and content strategy.
White Lama Villa & Café White Lama both offer diverse cuisines with a unique European ambience and captivating culinary experience. The brands interior offers peaceful decor, soul satisfying coffees and delicious meals in their menu.
Media Care Brand Solutions co-founder & CEO Heemanshu Hemrajani said, “It has been a great journey working with some of the renowned brands in the hospitality space and now we are delighted to collaborate with ARD Foods. Our strength lies in ideating and executing out-of-the-box strategies for our clients on various social media platforms, to help them achieve their business goals through our marketing solutions. Our aim would be to put our best foot forward and attain the same for Café White Lama and White Lama Villa.”
Commenting on the association, actor-turned-entrepreneur ARD Foods’ Aman Singh Deep said, “We are excited to welcome team Media Care Brand Solutions on-board as our marketing partner for Café White Lama and White Lama Villa. The demonstrations of their creativity and their industry specific insights from time to time have been impressive, and I believe they are the right choice to drive the successful story of our brands.”
The partnership with Media Care Brand Solutions is poised to usher in a new era of creativity bringing fresh energy to the brands.
Speaking on the newest addition to the client’s roster, Media Care Brand Solutions co-founder & director Yasin Hamidani said, “We are thrilled with this partnership and are happy to get started on the marketing journey with ARD Foods. We intend to impact the overall brands value by showcasing our distinct skills that will capture the essence of the brand’s scrumptious cuisine.”
Being one of the leading marketing agencies for the past seven years, Media Care Brand Solutions has been successful in building an illustrious reputation for providing integrated marketing solutions to clients from diverse industries. They have catered to brands like Beardo, Cadiveu, Andis, Jaguar, Ikonic, Piramal Finance, The Pancake Story, Kofuku, Alniche Life Science, Aimil Pharma, Pelorus & Finacus, SafexPay, Pita Pit, Mickey Mehta, VC Fitness, Svish and Vardhman Steels, among others.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
