News Broadcasting
Time Warner to offer AOL service free-of-cost
MUMBAI: What is perceived as a last ditch attempt to save its sinking internet business initiative AOL, Time Warner has decided to switch the service to free-to-access mode from September.
With this move, AOL will attempt to transform itself into a full-fledged online media business venture, banking purely on advertising revenue and competing directly with rivals in this space Google, Yahoo and MSN. Approximately $2 billion subscriber revenue, which the company will miss now with the move, is expected to be made up in advertising.
Time Warner will be implementing the free service in September this year. Former customers will be able to reactivate their accounts for free when the effort takes effect in September. According to industry estimates, AOL has lost a third of its subscribers since 2002.
This is the next logical step for AOL to capitalize further on the explosive rise in broadband usage and online advertising. With its robust and rapidly expanding advertising operation, we expect to put AOL back on a growth path,” Time Warner president Jeff Bewkes has been quoted in media reports as saying.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
