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Games24x7 welcomes Pawan Sehrawat as My11Circle’s brand ambassador

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Mumbai: Games24x7, India’s leading online skill gaming company, has onboarded Pawan Sehrawat, India’s Kabaddi sensation, as the new brand ambassador for My11Circle, its popular fantasy sports platform. The Hi-Flyer, Pawan Sehrawat, will take centre stage in the brand’s upcoming campaign, titled ‘Ab My11Circle Banega Kabaddi ka Naya Maidaan,’ amplifying the excitement and anticipation for the upcoming Pro Kabaddi League Season 10.

The Pro Kabaddi League Season 10 is scheduled to kick off on December 2, 2023, and will run until February 21, 2024. Games24x7’s association with the exceptionally talented and skilled Pawan Sherawat will further augment its connect with the kabaddi enthusiasts. The ‘Ab My11Circle Banega Kabaddi ka Naya Maidaan’ campaign, through its popular ambassador and engaging initiatives, aspires not only to entertain but also to reach wider masses and create a platform that resonates with the diverse interests of sports lovers across the country. The campaign will offer fans a daily opportunity to win an SUV, adding an additional layer of thrill to their gaming experience.

Commenting on the association, Games24x7 associate VP – brand and marketing strategy Avik Kanungo said, “Kabaddi, deeply rooted in our Indian heritage, holds a cherished place in our hearts as a cultural icon. This indigenous sport embodies the essence of our traditions and resilience. With Pawan Sehrawat joining My11Circle as the face of our new campaign, we’re not just celebrating his stellar performances but also honoring the spirit of Kabaddi. Through this partnership, we’re dedicated to amplifying the love for this remarkable sport, offering an immersive gaming experience that resonates with the passion of Kabaddi enthusiasts nationwide.”

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The Pro Kabaddi League is a celebration of skill and strategy, and My11Circle offers fans a chance to be a part of this celebration in a unique way. As the brand’s latest campaign unfolds, participants can anticipate an immersive experience that not only celebrates the essence of Kabaddi but also rewards their passion and skill for the game.

Speaking about this partnership, Pawan Sehrawat said, “I am excited to be associated with My11Circle, a platform that has been a pioneer in transforming how fans engage with sports. Kabaddi holds a special place in the hearts of millions of Indians, and together, we aim to make it even more accessible and exciting.”

Pawan Sehrawat is the most expensive buy for the second consecutive year in the Pro Kabaddi League. Picked by Telugu Titans for Season 10, he is a furious raider holding the record for the most raid points in a single PKL match (39 points). As the countdown to the league kick-off begins, My11Circle and Pawan Shehrawat are ready to redefine the Kabaddi experience, promising an unforgettable season filled with excitement, skill, and substantial rewards.

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The campaign is set to launch on the My11Circle app on the eve of the opening day of Pro Kabaddi League Season 10.

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Gaming

Roblox appoints Sunil Rao as India managing director to drive growth

Former AWS leader to lead creator ecosystem, partnerships and local strategy

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MUMBAI: Roblox has appointed Sunil Rao as managing director for India, as the company looks to deepen its footprint in one of its fastest-growing markets.

Rao, who will join in May, will serve as the senior-most representative for Roblox in India, leading local strategy, partnerships and day-to-day operations. His mandate includes strengthening the platform’s presence, supporting the creator ecosystem and aligning India’s market needs with global priorities.

A key focus area will be nurturing India’s growing community of developers and creators, enabling local studios to leverage Roblox’s tools for scaling and monetisation. Globally, the platform’s creator community earned over $1.5 billion in 2025, underlining the economic potential of user-generated content ecosystems.

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“Roblox is at the forefront of enabling a new generation of creators and games. India’s scale, creativity, and entrepreneurial energy present a massive opportunity,” said Rao. “I’m excited to build a vibrant and inclusive ecosystem that empowers developers and creators across the country. Ensuring child safety and aligning closely with India’s regulatory framework will be among my top priorities.”

Welcoming the appointment, Roblox vice president international Zhen Fang said India represents a high-potential market for the company. “Sunil brings deep expertise in building operations across diverse markets, and his passion for community-centric platforms makes him the ideal leader to drive our next chapter of growth in the country.”

Rao brings over two decades of experience across technology platforms, venture capital and developer ecosystems. He was previously part of the leadership team at Amazon Web Services, where he led strategy and corporate business development across Asia-Pacific and Japan. He also served as a partner at Lightspeed Venture Partners, working closely with startups and founders.

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Earlier in his career, Rao played a key role in building developer ecosystems at Symbian, Nokia and Google, contributing to the growth of major mobile and internet platforms.

With India’s large youth population and rapidly evolving digital landscape, Roblox’s latest leadership move signals a sharper focus on long-term growth, local relevance and creator-led innovation in the market.

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