MAM
Walplast achieves high double-digit growth of 20 per cent in its Homesure portfolio
Mumbai: Walplast Products Pvt. Ltd, a recognised leader in building materials products and the 3rd largest manufacturer of Wall Putty in India, proudly announces a significant growth in its Homesure portfolio. Led by managing director Kaushal Mehta, the company continues to redefine standards in the manufacturing of construction building materials.
In an industry marked by dynamic shifts, the Homesure portfolio, Walplast’ consumer facing brand, has witnessed an impressive 20% volume growth in the first half of FY ’23-’24, outpacing the market. This surge is indicative of the growing consumer preference for Walplast’ innovative and hassle-free home-building products, solutions and services.
Driving this impressive growth is Homesure TileEx Tile Adhesives, with a 52% volume growth Y-O-Y. The high growth is a result of numerous focused initiatives – Channel Development and increased market penetration, driving a higher order of Influencer connect through the Samriddhi Loyalty Program, and the unwavering commitment to enhancing consumer acceptance of a wide range of adhesive products. Also, the brand received high traction to the distinctive “Power of 4 Aces” consumer campaign– Application, Adhesion, Aqua-Safe, and Accessibility – which has played a pivotal role in capturing salience and market share.
Walplast’s strategic expansion in other product portfolios like Decorative Paints with Homesure Mastertouch has yielded impressive results, achieving substantial market penetration in key regions, including Maharashtra, MP, Gujarat, and Rajasthan. Simultaneously, the company has doubled volumes in Gypsum Products, showcasing its adaptability and responsiveness to diverse construction needs. Walplast’s global reach has also expanded significantly, with exports to more than 23 countries. This achievement solidifies the company’s status as one of India’s largest exporters of Wall Putty, contributing substantially to the global construction industry.
According to industry reports, the Indian construction materials market is projected to grow at a CAGR of 8% over the next five years, driven by increased infrastructure development, urbanization, and a rising demand for sustainable building solutions. Walplast’ stellar performance positions it as a key player in this thriving market.
Mehta commented, “Our growth aligns with industry trends, reflecting not only the strength of our product portfolio but also our commitment to customer satisfaction and sustainable construction.
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
