iWorld
Mirchi 98.3 launches all-new afternoon show – Seedhi Jalebiyan
Mumbai: Mirchi, India’s city-centric music and entertainment company has announced the launch of its latest afternoon radio show, ‘Seedhi Jalebiyan’ in Mumbai. Hosted by the dynamic duo of Mirchi RJ Dnyaneshwari and Mirchi RJ Megha, the show is all set to air every day from 12 to 5 pm on 98.3 Mirchi. It is conceptualized to cater to male audiences and provide them with unique takes on subjects such as men’s grooming, relationships, and more. With expert guidance at its core, Seedhi Jalebiyan is a dedicated space where men can engage in a fun banter, gain fresh perspectives and valuable insights.
Mirchi collaborated with the Nutan Mumbai Tiffin Boxes Suppliers Charity Trust and Mumbai Tiffin Boxes Suppliers Association, known as Mumbai ke Dabbewalas. The collaboration was aimed at stirring intrigue and excitement among listeners by curating and distributing customized boxes of straight-shaped jalebis across Mumbai. In a playful twist, listeners were tipped off to keep a watchful eye on their dabbas, ensuring that they were in for an unexpected treat.
As a lead-up to the show’s launch, A-lister celebrities including Vicky Kaushal, Emraan Hashmi, Fatima Sana Sheikh, Aamir Ali, and Sharad Kelkar lent their voice to endorse the show on 98.3 Mirchi. Announcing the launch of the show, Mirchi hosted an exclusive soirée inviting select influencers including Suvrat Joshi, Zeeshan Khan, and Kashish Punder among others wherein listeners got the opportunity to interact with their favourite Mirchi RJs and content creators.
The show promises to fuel Mirchi listeners’ afternoons with entertainment. The unique take on the show’s tagline, ‘Women Not Allowed’ alongside two female RJs as co-hosts is sure to pique the audience’s interest. Hosts Mirchi RJ Dnyaneshwari and Mirchi RJ Megha will cover a range of thought-provoking subjects about & around men only – such as decoding bro-code and delving into the complexities of the relationships between men and women. That’s not all! Mirchi has also brought on-board an intimacy expert for a special segment in the show, Dr. Tanaya also known as Dr_Cuterus, who will share her expert take on listeners’ queries. Moreover, listeners can tune into the show to get expert advice on all things fitness and finance.
Commenting on the show, Mirchi national content director, ENIL Vishaal Sethia said, “We are thrilled to launch our latest afternoon show in Mumbai – Seedhi Jalebiyan. The tagline ‘Women Not Allowed’ is a conscious approach to target men and garner the attention of women listeners at the same time. Through this show, Mirchi aims to capture our listeners’ interest with a range of interesting and relatable content on-air. The show adds to our afternoon radio content offering and offers a unique blend of entertainment and insightful discussions that cater to men. We look forward to our listeners’ response to the show.”
Tune into Mirchi 98.3 and catch Seedhi Jalebiyan show live every Monday to Saturday from 12 pm to 5 pm.
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
