News Broadcasting
Zee TV associates with Sifymax for ‘Cinestars’ auditions
MUMBAI: Zee TV, which is targeting an October launch of its reality talent hunt property ‘Cinestars’, has associated with Sifymax for the on-ground auditions. The auditions will be held in 154 cities across India using the technology edge of Sify and its 3400 plus iWay cyber cafes.The channel has, meanwhile, kicked off its first phase of the auditions.
Procedure of an audition: The participant will sit in front of the web camera at the iWay cyber cafe and record his / her talent stint, further to which the same will be uploaded on Sifymax.com. Prior to performing their respective stints, guidelines in the form of tutorials will be given to the participants in the form of audio-video content.
Says Zee TV marketing head Tarun Mehra on the association, “Zee Cinestars is an all India contest and understandably the auditions requires a lot of hard work. But, with the help of Sifymax, we have simplified the whole process. The technology lessens the load and this helps us to channelise our resources to the other areas of the project.”
As per the official release, Sify iWays will act as talent hubs for aspiring participants as it will make the audition process simple and comfortable for the contestants by allowing them to come to the iWays, showcase their talent, record and upload it on www.zeecinestar.sifymax.com.
Mehra adds that, the auditions will conclude by the second week of September, after which the process of shortlisting will begin. “The shoot will begin by mid-September and we expect to launch the show by Diwali,” he says.
News Broadcasting
Parikshit Luthra exits CNBC-TV18 after 20-year run
Former bureau chief to take brief pause before next role
NEW DELHI: Senior journalist Parikshit Luthra has signed off from CNBC-TV18, marking 28 February 2026 as his final day and closing nearly two decades with Network18 Media & Investments Limited, including eight years at the business news channel.
During his tenure, Luthra interviewed prominent business leaders and Union ministers, reporting on economic policy, corporate strategy, the automobile sector and financial markets. His coverage spanned key inflection points in India’s economic narrative.
He also led new programming formats such as Newscentre, Global Eye and Global Lens, shows that examined politics and foreign policy through an economic prism, reflecting the channel’s push towards globally linked business reporting.
In a LinkedIn post, Luthra said his final weeks were spent covering the Union Budget, the India AI Summit, India’s trade agreements with the US and EU, and the group’s flagship Rising Bharat Summit 2026. He added that he continued anchoring until his last day and briefly met Prime Minister Narendra Modi during his closing assignments.
Luthra joined CNBC-TV18 in June 2018 as assistant editor, later rising to senior editor and chief of bureau, a position he held for over two years. Before that, he worked with Republic TV and CNN-News18.
He said he plans to take a short break before embarking on his next professional chapter.
