Brands
Sattvik Certifications awards Farmley with vegetarian and vegan certification
Mumbai: Sattvik Certifications, a leading standard-developing organisation specifically for vegetarian and vegan standard certifications, is proud to announce that Farmley, has been awarded the prestigious vegetarian and vegan certifications in recognition of its commitment to producing vegetarian and plant-based products and maintaining a cruelty-free manufacturing process.
Sattvik Certifications, noted for its strict standards and extensive review procedure, has awarded Farmley the vegetarian and vegan certificates following a thorough inspection of its facilities, ingredients, and manufacturing practices.
Farmley co-founder Abhishek Agarwal expressed enthusiasm about the recognition, stating, “We are honored to receive the Vegetarian and Vegan Certifications from Sattvik Certifications. This acknowledgment aligns with our dedication to offering high-quality, vegetarian, and vegan products while upholding ethical and sustainable practices in our manufacturing process.”
Sattvik Certifications assesses a variety of criteria, including as ingredient sourcing, production procedures, and cross-contamination prevention measures, to verify that a manufacturing unit meets the stringent requirements for vegetarian and vegan certifications.
“We are pleased to grant the prestigious Vegetarian and Vegan Certifications to Farmley. This recognition is a testament to their commitment to ethical and sustainable practices. Farmley exemplifies the values that Sattvik Certifications and the Sattvik Council of India champion – a dedication to quality, compassion, and the well-being of both consumers and the environment.” said Sattvik Certifications founder Sattvik Council of India secretary general Abhishek Biswas.
The Farmley production plant’s dedication to sustainability, animal welfare, and consumer health has established it as a food production industry leader. Sattvik’s vegetarian and vegan certifications add to Farmley’s image as a responsible and conscientious market player. Providing labeling clarity and quality assurance to their loyal vegetarian and vegan customers.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
