MAM
Media2win and Times Now launches Bangaloretommorrow.com
MUMBAI: News channels are increasingly adopting to interactive tool to amplify its brand recall amongst audience. Times Now and Media2win, a full service interactive agency have jointly launched www.bangaloretomorrow.com to serve as the online platform for the show Bangalore Tomorrow. Action Today. For Tomorrow initiative.
The interactive website has been designed to provide Bangaloreans an online platform to voice their opinions on Bangalore’s identity, places and its future. The site bangaloretomorrow.com will carry messages, features; survey based stories, interviews, consumer voice, interactive exercises and ground activation with the people of Bangalore and the news makers of the city, according to an official release.
Media2win CEO Krishna Kumar says, “Consumer generated content is fast becoming an important element in the media space. The site bangaloretomorrow.com with its unique interactive platform helps consumers of Times Now voice their concerns and opinions about this wonderful city and share them with others”
Commenting on the launch of the website, Times Now VP and business head Partho Dasgupta adds, “Presenting people’s point of view is the essence of ‘Bangalore Tomorrow. Action Today. For Tomorrow’ initiative, www.bangaloretomorrow.com is one of it’s kind forum for Bangloreans to speak up for their city and present their views. The website compliments the ongoing television, on-ground and mobile campaign by Times Now.”
The site, www.bangaloretomorrow.com is being promoted by online banners. The user has the option to post a comment, view or experience related to Bangalore City using icons pertaining to what they love, wish, think, did and will do for the city.
Visitors will find easy navigation of the Bangalore map on the site.they can also send a viral mail to their friends inviting him/her to read the message posted by them and post their opinions on the website. Visitors to the website can read any posted message and give it a thumbs up or a thumbs down. There are also links to blogs and vox pops pertaining to the city, informs the official release.
Brands
Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
