Gaming
Emirates Esports Federation & ITW forge alliances to launch EGL
Mumbai: The Emirates Esports Federation & ITW Global have joined forces to introduce the EGL (E-Gaming League), a global Esports League, which is scheduled to take place in UAE during April 2024. With a lucrative prize pool, the first-of-its-kind league will offer Indian gamers the platform to prove their mettle on the international stage.
Slated to be a multi-title league, the EGL will onboard 6 Franchises as Team Owners that will be competing across various titles like DOTA, PUBG, etc. Player selection will be conducted by franchises through drafts, marking a pioneering move as the league becomes one of the first to embrace a franchise and draft format.
This initiative represents a significant global effort to establish an Esports league modeled after the successful structures seen in traditional sports leagues.
Speaking on the creation of EGL, Emirates Esports Federation president Sheikh Sultan Bin Khalifa Bin Shakbout Al Nahyan said, “The Emirates Esports Federation under the National Sports Council was set up to ensure the consistent development of Esports in the UAE in a fair and regulated manner. The EGL will revolutionize the Esports industry and go a long way in achieving our goal of creating a space where publishers, players, organizers & brands can come together and co-exist harmoniously to further bolster the future of Esports in the region.”
The tournament will feature a perfect blend of international global players and emerging talents from across the Middle East, UAE, India, China, South-East Asia, Europe, and the USA. Aspiring players will undergo a rigorous selection process, with multiple rounds of qualifiers scheduled for February and March 2024.
“Asia is one of the fastest-growing Esports markets currently and with Indian gamers participating in this league, this league will provide country’s talented esports athletes with the platform to showcase their ability amongst the best-of global Esports talent. We are excited about the potential of this league and look forward to creating an event that will truly change the trajectory and contribute to the growth of Esports,” added Sheikh Sultan Bin Khalifa Bin Shakbout Al Nahyan.
The top-ranked amateurs and future players emerging from these qualifiers will then be drafted into each franchise through a player auction or draft.
ITW Global, the co-owner of the league is set to bring the concept to reality, Nayeem Khan ITW said, “ITW has been working in the business of sports for the last 15 years and we pride ourselves on understanding the market with an eye on the future, we have always believed in the potential of Esports and are very excited to partner with the Emirates Esports Federation to bring EGL to the fans and players. We look forward to launching EGL India on the same concept in October 2024”.
The “India Games Market Report 2023” report by Niko Partners states that the number of gamers in India across all platforms is forecast to reach 444 million in 2023, up 12.1% YoY, and reach 641.2 million in 2027, growing at a 5-year CAGR of 10.1 per cent.
EGL will leverage the growing prominence of Esports in India and focus on bringing tried and tested, successful sports formulas like the franchise setup seen in the IPL to the Esports arena.
Anticipated to commence in April 2024, the inaugural edition of EGL will be preceded by pre-event build-up activities starting in February in the UAE.
Gaming
MTG gaming chief Benninghoff joins NODWIN board as esports firm primes for IPO
The Gurugram-based esports firm is pursuing a public listing, has returned to profitability and is growing revenues by 42 per cent
GURUGRAM: NODWIN Gaming is moving fast. The Gurugram-based gaming and esports company has launched a pre-IPO fundraising round, appointed UBS as lead adviser for both the round and a subsequent public listing, and landed a heavyweight board director, all in one go.
The new board member is Arnd Benninghoff, executive vice president of gaming at Stockholm-listed Modern Times Group (MTG), who has overseen the group’s strategic investments and portfolio growth since 2014. He is no stranger to building things: Benninghoff has founded and built fifteen companies, served as chief digital officer at ProSiebenSat.1 Media AG, managing director of SevenVentures, and chief executive of Holtzbrinck eLAB. He began his career as a journalist at Deutsche Presse Agentur and various TV networks, holds a Diplom-Kaufmann in business and administration from the University of Münster, and previously sat on the board of Edgeware AB.
The numbers back the ambition
NODWIN is not pitching a story without substance. The company has returned to EBITDA profitability and posted a 42 per cent year-on-year revenue surge, reaching $58.5m in the first nine months of FY2026. The pre-IPO round will combine a primary issuance to fund global expansion through organic growth and acquisitions, alongside a secondary sale to give existing shareholders some liquidity.
Akshat Rathee, co-founder and managing director of NODWIN Gaming, said Benninghoff understands “the entire lifecycle of the gaming and media ecosystem, from the boots-on-the-ground reality of building startups to the strategic complexity of managing multi-billion dollar global portfolios.”
Benninghoff, for his part, said the company “sits at the intersection of sports, entertainment, and technology, making it one of the most exciting players in the global gaming landscape today.”
A portfolio built for the global south
Founded in 2014 by Rathee and Gautam Virk, NODWIN has quietly assembled one of the more compelling esports portfolios outside the Western hemisphere. Its properties include DreamHack India and Comic Con India, and it recently acquired StarLadder, the Ukraine-based tournament organiser behind premier events in CS:GO and Dota 2. The company also serves as a long-term strategic marketing partner for the Evolution Championship Series (EVO), the world’s most prominent fighting game tournament, helping push it into new geographies.
Its geographic focus spans South Asia, Central Asia, Southeast Asia, the Middle East and Africa. Backers include Nazara Technologies, KRAFTON, Sony Group Corporation, JetSynthesys, and the founders’ investment vehicle Good Game Investments.
What comes next
With UBS running the books, a board freshly reinforced with European media and gaming expertise, and revenue heading in the right direction, NODWIN is laying the groundwork deliberately. The esports industry has burned investors before with big promises and thin margins. NODWIN’s return to profitability, combined with a real portfolio of owned intellectual properties across gaming, music and youth culture, gives it a more credible runway than most. The IPO clock is now ticking.
