MAM
An unprecedented nine lakh people creates #MyFantasyAdWithSRK in just ten weeks
Mumbai: Since its launch on 20 September 2023, #MyFantasyAdWithSRK, the innovative AI-enabled campaign by Sunfeast Dark Fantasy, has gone viral, garnering unprecedented buzz and engagement. To date, nine lakh people have created their ads with mighty Shah Rukh Khan (“SRK”) and fulfilled their fantasy of being pampered by the ‘King of Bollywood’ himself. At its peak, the campaign witnessed an overwhelming response, with approximately 6 users uploading their details every minute!
Sunfeast Dark Fantasy, in collaboration with media partner IPG, launched this innovative campaign – #MyFantasyAdWithSRK. Here, consumers/Shah Rukh Khan fans had a unique opportunity to be his co-stars and create their personalised advertisements. Utilising cutting-edge Generative AI technology (Gen AI), users experienced the thrill of sharing screen space with their favourite Bollywood icon by simply uploading their picture on the dedicated campaign website
https://www.darkfantasyadwithsrk.in/
The campaign broke the internet as soon as it went live. It gained huge traction among fans and influencers, across the country. Ads started pouring in from not just metros but from cities such as Patna, Kochi, Guwahati, Indore, Jaipur, Agra, Nagpur and more. Interestingly, among all the users approx. 60 per cent of users are male while 40 per cent are female.
ITC Foods Division chief operating officer, Biscuits & Cakes Cluster Ali Harris Shere said, “#MyFantasyAdWithSRK gave SRK fans the opportunity to bring to life the fantasies nurtured over the years. It was one of our milestone campaigns, and we are truly delighted to see how fans are coming forward voluntarily and creating their version of the ad. Nine lakh fantasies fulfilled is a huge achievement for the brand Dark Fantasy. We are happy to see that we were able to convert the fantasies of many into reality”.
Further, the campaign gained popularity not just in India, but in international markets as well. Fans from Brazil, Australia, Bangladesh and UAE have reached out via the brand’s social media platform expressing their interest in participating.
To take the experience a notch higher, Dark Fantasy also ran a – #MyFantasyAdWithSRK digital contest. Where, top five participants who have showcased their creativity in captions and garnered maximum likes on their personalized ad with SRK, will have the opportunity to get their personalized ad with SRK featured on national TV.
Brands
Maharashtra panel orders Lodha to refund Rs 5 crore to homebuyers
Consumer court flags unfair practices in long-running property dispute case
MUMBAI: In a sharp rebuke to one of India’s biggest real estate players, the Maharashtra State Consumer Disputes Redressal Commission has directed Macrotech Developers to refund nearly Rs 5 crore to a senior citizen couple, Uttam and Anindita Chatterjee. The ruling, delivered on March 13, 2026, calls out the developer for “deficiency in service” and “unfair trade practices”, bringing closure to a dispute that has stretched over a decade.
The case traces back to 2015, when the couple booked a 3-BHK flat at World Towers in Lower Parel for Rs 12.22 crore, with possession promised within a year. What followed was a series of changes that complicated matters. After deciding to exit the project, they were persuaded to shift to a 4-BHK in another development priced at Rs 8 crore, with delivery scheduled for 2018. However, within months, the price was allegedly increased to Rs 10 crore. After demonetisation reshaped the market, similar flats were reportedly being offered at lower prices, but the couple were not given the benefit.
Despite paying over Rs 2.83 crore, the couple neither received possession nor clarity. Instead, in 2018, the developer unilaterally cancelled the booking, retained part of the amount as earnest money, and argued that the buyers were investors rather than consumers. The commission rejected this claim, observing that casual references to “investment” do not take away consumer rights when the purchase intent is residential.
The bench also held that the developer could not penalise buyers for payment delays while failing to meet its own delivery commitments. It noted the lack of formal documentation for revised terms and termed the prolonged retention of funds without delivering a home as exploitative.
As part of its order, the commission directed the developer to refund Rs 2.83 crore paid by the couple, along with interest at 10 per cent per annum, amounting to around Rs 2.12 crore. In addition, Rs 1 lakh has been awarded for mental agony and Rs 50,000 towards litigation costs, taking the total payout to over Rs 5 crore. The developer has been asked to comply within two months.
For now, the ruling serves as a reminder that in real estate, shifting terms and delayed promises can carry a significant cost.
