MAM
Chandrika Soap’s dazzling campaign: LED magic at Juhu Beach
Mumbai: Laqshya Media group, a pioneer in out-of-home (OOH) advertising, proudly announces the successful execution of an immersive month-long campaign for Wipro Consumer Care and Lighting’s iconic Chandrika soap in Maharashtra. The highlight of this remarkable campaign was the introduction of a Floating LED at Mumbai’s Juhu beach, captivating the hearts of lakhs of visitors. Chandrika successfully blended cultural relevance with technological innovation, creating a memorable and impactful campaign.
The campaign, strategically launched during the festive season, aimed to resonate with the sentiments of the people of Maharashtra. With its rich heritage of over 80 years, Chandrika embarked on a journey to captivate new hearts through 3D visuals and linguistic customization specifically tailored for the people of Maharashtra in Hindi, English and Marathi. The grandeur of the campaign was exemplified by the Floating LED at Juhu Beach, measuring an impressive 66.6×23 ft. During the activation at Juhu Beach recently, approximately 1.25 lakh people per day experienced the magic created by the combination of bright stars, dancing waves, and the unique presence of Chandrika’s Floating LED. This spectacular setup left a lasting impression, fostering a positive impact on the brand.
Collaborating with Wipro Consumer Care and Lighting, Laqshya Media Group strategically implemented an innovative month-long campaign across key cities in Maharashtra, including Mumbai, Thane, and Navi Mumbai. The campaign featured strategically positioned high-impact sites, reinforcing Chandrika’s heritage and Ayurvedic goodness.
Utilising their in-house proprietary tool, Sharp, Laqshya identified ideal locations aligned with the target audience’s preferences. The campaign utilised a mix of formats, including Billboards, BQS, Bus Wraps, Unipoles, Digital screens, Railway Station Media, and Metro Media. The #ApneDeshkaGlow creative concept was seamlessly integrated, fostering deep connections with the audience across diverse out-of-home tools and social media platforms.
A trusted brand with a rich heritage, Chandrika Soap boldly expanded its reach and attracted new consumers in core markets. Crafted with time-tested Ayurvedic ingredients, Chandrika offers a unique formula combating common skin issues. The soap’s meticulous crafting over ten days has earned the unwavering trust of millions of women.
Laqshya Media Group is proud to have played a pivotal role in Chandrika’s successful campaign, combining innovation, technology, and creativity to leave an indelible mark on Maharashtra’s audience.
MAM
Collective Artists Network reshuffles talent leadership
Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee take expanded roles in core division.
MUMBAI: Collective Artists Network just handed the talent baton to its homegrown stars because when your agents have been building careers this long, it’s time to let them run the show. Collective Artists Network has announced the next phase of leadership for its talent management business, elevating senior agents Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee to expanded roles within the division. The move strengthens the company’s foundational talent arm while it continues to grow into content creation and production-led ventures.
Each of the three has played a significant part in shaping artist careers across films, digital platforms and brand partnerships. Together they now represent the next generation of leadership for Collective’s talent operations, with a continued focus on long-term career building, strong partnerships and adapting representation to a fast-changing media landscape.
Collective Artists Network founder and Group CEO Vijay Subramaniam remains actively involved in guiding artist strategy and key relationships. He said, “Talent management has been the foundation on which Collective was built, and that philosophy continues to guide how we grow the company. As we enter this next phase, it’s important that the people leading this business have both deep context and long-term convictions.”
Collective Artists Network partner and head of talent Janahavi Rawal added, “Collective’s talent business has always been built on trust, long-term thinking, and a deep understanding of where artists want to go next. Fiona, Jinal, and Arjun have each played an important role in shaping the careers of the artists we represent, and this phase is about empowering our senior agents further while building the right support systems around them.”
The leadership evolution reflects Collective’s belief in promoting from within and creating clear ownership across verticals. In a talent world where yesterday’s agent is tomorrow’s partner, Collective isn’t just reshuffling chairs, it’s handing the spotlight to the people who’ve been quietly directing the show all along.
