Kids
Nickelodeon & Summeripe Worldwide ink deal for character based grocery packaging in US
MUMBAI: Nickelodeon and Summeripe Worldwide, Inc. have completed a new multi-year licensing agreement to bring Nickelodeon‘s popular characters, SpongeBob SquarePants and Dora The Explorer, to grocers in the US, on kid-friendly packages of peaches, plums and nectarines. The new Nickelodeon/Summeripe Worldwide agreements expands on the success of the licensing initiative launched by Nickelodeon in 2005 to encourage healthier diet and lifestyle choices for kids. Starting in the spring of 2007, Summeripe Worldwide will produce both loose and packaged offerings of yellow and white flesh peaches, nectarines, plums and pluots. Using its characters to entice kids to try healthy food alternatives is just one of the ways Nickelodeon has been working to encourage healthy, balanced lifestyles for kids. The network has committed $30 million in resources and 10 per cent of its air to health and wellness messaging through programming and PSA campaigns, states an official release. |
“Adding SpongeBob and Dora peaches, plums and nectarines to our successful assortment of Nickelodeon branded fruits and vegetables will make the produce aisle even more kid-friendly,” said Nickelodeon and Viacom Consumer Products vice president Sherice Torres. “Nickelodeon is committed to encouraging kids to eat right and make healthy food choices.” Pat Steider, President of Summeripe Worldwide Inc. stated, “This partnership with Nickelodeon is a great step-forward for Summeripe. We as a company want to be an industry leader in creating exciting opportunities for parents and children to have healthy and delicious kid-sized fresh fruit products. Nickelodeon‘s importance in the minds and lives of children will accelerate our efforts of getting great tasting and nutritional fruit into children‘s daily diet.” Nickelodeon is in its fourth year of its pro-social initiative, “Let‘s Just Play.” In 2005, “Let‘s Just Play” entered into a partnership with The Alliance for a Healthier Generation to combat the spread of childhood obesity. The three organisations combined forces on a comprehensive media and public awareness campaign, encouraging young people to engage in healthy and active lifestyles. |
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
