iWorld
Warner Music India artists dominate major streaming platforms’ 2023 year-end roundup
Mumbai: Warner Music India’s artists have risen to the top on India’s major streaming platforms, showcasing unbeatable dominance across charts and playlists with their musical excellence. The year 2023 bore witness to an unparalleled surge in the popularity of these artists, marking their presence across Spotify, Wynk, and Apple Music.
The highly anticipated ‘Spotify Wrapped 2023’ recently unveiled its results, with Warner Music India taking the crown as King’s “Maan Meri Jaan” claimed the prestigious Top Spot as the Most Streamed Track of 2023 in India. Jasleen Royal’s “Heeriye,” King’s “Tu Aake Dekh Le,” and Darshan Raval’s “Mahiye Jinna Sohna” commanded their positions in the Top 50 Most Streamed Tracks and Top Hindi Tracks of 2023.
Internationally acclaimed, Ed Sheeran’s “Perfect” stood tall as one of the three English tracks in the Top 50 Most Streamed Tracks of 2023 in India. Darshan Raval, Karan Aujla, and King made a lasting impact on India’s music scene, securing their positions on the Top 50 Artists List of 2023.
This wave of success reverberated across other streaming platforms within the country. “Heeriye” continued its victorious journey on Wynk, reigning supreme in categories like Best Hindi Songs. Karan Aujla emerged as the undeniable leader in the Punjabi music scene, with a remarkable five songs in the Top 50 and claiming the title of Top Punjabi Artist of 2023.
King’s unstoppable momentum swept the nation and all streaming platforms, with “Maan Meri Jaan” securing the second spot as the most streamed song on Apple Music in 2023, further solidifying Warner Music India’s influence across platforms.
Warner Music India’s dedication to fostering great talent and creating music for all is clear. Their success on Spotify, Wynk, and Apple Music shows how popular and talented their artists are across the country!
iWorld
Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
