MAM
Vi and EaseMyTrip sign a partnership to extend exclusive propositions around travel & international roaming
Mumbai: Vi, the leading Indian telecom operator, partners with EaseMyTrip.com, one of the largest online travel tech platforms, in a continuous endeavour to build more value for its users. In this partnership, EaseMyTrip will offer Vi customers exclusive deals in flights, hotels, trains, buses, and cab bookings on the Vi app.
With this partnership, Vi aims to bring more convenience and the best offers for Vi users. As an introductory offer, there will be zero convenience fees on all flight bookings. Additionally, the users will soon be entitled to get offers on domestic and international hotels, holidays, buses, activities and cab bookings.
As part of the association, the users will also be able to avail exclusive benefits on travel-related services such as activities, experiences and holiday packages on the Vi app. In future, users will have access to other value-added services like free airport pick up/drop on flights and hotel bookings at a minimum booking value.
Commenting on the launch of the travel section on Vi app, CMO, Vi Avneesh Khosla said “At Vi, it’s our continuous endeavour to bring the best for our customers, be it on the telco front or any category that consumers are engaging with. Travel is one of the high-demand categories and is only growing with time, whether domestic or international. EaseMyTrip in many ways is at the forefront of this phenomenon. We are extremely excited with this partnership and hope our consumers will appreciate what this partnership will bring out for them to make their travel bookings more delightful.”
Commenting on the association, EaseMyTrip co-founder Rikant Pittie said, “Vi is one of India’s leading telecom service providers and is at the forefront of developing infrastructure to introduce newer and smarter technologies and offering world-class tech-driven experiences to customers. We share a common ground with Vi of being a digital-first brand and believe in servicing our customers with nothing but the best. Our unique association will go a long way in providing exceptional services to our and Vi customers ensuring travel bookings become easy and seamless for them through the Vi app.”
Vi offers exclusive services like Vi Music, Vi Games, Vi Jobs & Education and VI Movies & TV on the Vi App. The partnership with EaseMyTrip will add another new service Travel on the Vi App.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
