MAM
Shemaroo in partnership with Croma
MUMBAI: Home video major Shemaroo has tied up with Infiniti Retail which is a subsidiary of Tata Sons to retail DVDs and VCDs at Croma. This is Infinity’s electronics mega-store in the Mumbai suburb of Juhu.
Croma says that it is the country’s first national, large-format, specialist retail chain for consumer electronics and durables. The first Croma mega store was recently launched in Juhu, Mumbai.
It is spread over 20,000 sq. ft. of space has on display more than 6000 products across eight categories – Home entertainment, Small appliances, white goods, computers and peripherals, communication, music, imaging and gaming software. The store currently offers more than 180 national and international brands.
In the first 18 months, Infiniti Retail plans to launch 30 such large-format stores across the country.
Shemaroo VP Hiren Gada said, “It gives us great pleasure to be associated with Infiniti Retail. We firmly believe that organised retail stores like Croma will help grow the legitimate home video market in India.”
Infiniti Retail CEO Ajit Joshi says, “We are very pleased to partner with Shemaroo Video Pvt. Ltd. for this initiative. It is our endeavor to provide customers with an excellent range of quality products and world-class service. Our association with Shemaroo, a pioneer in the business of home entertainment in India, will enable us to offer our customers with a wide variety of movie titles ranging from the classics to the latest blockbusters.”
MAM
Preganews launches postpartum awareness film for Women’s Day
Campaign encourages open conversations on emotional challenges faced by new mothers.
MUMBAI: Preganews just gave postpartum the spotlight it deserves because when motherhood’s toughest chapter stays silent, even the pregnancy test wants to start the conversation. Preganews, India’s leading pregnancy detection brand from Mankind Pharma, has unveiled a sensitive new digital film ahead of International Women’s Day to spark open dialogue around postpartum experiences, one of the most emotionally and physically demanding phases in a woman’s life that often goes unspoken.
The film highlights how postpartum struggles are frequently normalised in everyday conversations, with new mothers expected to quietly accept exhaustion, emotional volatility and discomfort as “part of the journey.” Through authentic, relatable storytelling, it aims to create a more supportive environment where women feel safe sharing their realities without fear of judgment.
In India, nearly one in five mothers experiences postpartum depression, yet stigma and misunderstanding often keep them from seeking help. The campaign reflects PregaNews’ expanding commitment to supporting women beyond pregnancy detection, recognising motherhood as a full journey that includes emotional wellbeing alongside physical health.
Mankind Pharma vice president and head of sales and marketing for consumer division Joy Chatterjee said, “At Preganews, we believe that supporting women goes beyond pregnancy detection. Motherhood is a deeply personal journey, and every woman deserves understanding and empathy during this transformative phase. Through this campaign, we hope to encourage meaningful conversations around postpartum experiences and help create an environment where women feel heard, supported and reassured.”
The film was conceptualised and produced by Shweta Bhuchar (co-founder & producer) and Gaurav Bhardwaj (co-founder & director) at SG Dream Media, with a deliberate focus on portraying the quiet, often unarticulated realities many new mothers face.
This Women’s Day, Preganews isn’t just marking a date on the calendar, it’s gently reminding us that the real test after two pink lines is the courage to say “I’m not okay,” and the compassion to listen when someone finally does.
