Brands
Mamaearth celebrates seven years of spreading goodness
Mumbai: Mamaearth, the toxin-free personal care brand, celebrates seven years of providing natural, and safe personal care products.
Mamaearth is a purpose-driven brand, crafted on the principles of Honesty, nature, and safety, that aims to solve the personal care concerns of Indians by providing safe, natural, toxin-free products. The brand has gained a loyal customer base owing to its purpose-driven initiatives and innovative product offerings.
The brand believes that goodness starts with the small choices we make every day, and this is reflected in the choices the brand has made with its products and initiatives like Plastic Positive and Plant Goodness. The brand has been in a constant endeavour to serve the consumers and society and make the world a better place.
Over the past seven years, the brand has grown from strength to strength, reinforcing its position in the market and building love amongst consumers. The brand has stayed committed and dedicated to delivering the best quality products to its consumers.
On this anniversary, the brand embarks on seven milestones over the last seven years, hitting one major milestone every year, since inception.
2016- Embarked upon the promise to provide toxin-free solutions for your munchkin
2017- Extended our commitment to personal care
2018- Joined hands with Shilpa Shetty Kundra as an Investor and Brand Ambassador
2019- Shed tears of joy while we unpeeled our onion range
2020- Took a step towards making the environment greener with the Plant Goodness initiative
2021- Strengthen our roots as we became an army of one million strong on Instagram
2022- Pledged to glam you up #EverydayNaturally with toxin-free makeup up the range
2023- Gleamed with pride for being in the top 15 beauty & personal care brands in India (as per Jefferies)
Sharing her happiness on the seventh anniversary, Honasa Consumer Ltd co-founder and chief innovation Officer Ghazal Alagh said “As I reflect over the years gone by, I am filled with joy and gratitude to our consumers, team and partners who have made every year better than the passing year. We promise to stay committed to our values and will strive harder to deliver on your evolving demands. We sincerely hope the bond with grows stronger in the coming years, and we will create a better world for us and our future generations.
Ola has a new voice. The ride-hailing giant has appointed Shirsha Majumder as senior manager for PR and communications, bringing in a seasoned hand to sharpen its brand narrative and media relations.
Majumder arrives from Acko, where she spent close to four years playing a central role in shaping the insurance company’s communications strategy. Before Acko, she built her credentials across a string of well-regarded organisations including HDFC Life, Adfactors PR and Edelman, accumulating over nine years of experience across reputation management, media relations, strategic messaging and stakeholder engagement.
At Ola, she is expected to bring that breadth of experience to bear on the company’s communications function at a time when the brand is navigating an increasingly competitive and scrutinised market.
For a company that has rarely been far from the headlines, getting the communications right matters. In Majumder, Ola has picked someone who knows how to manage a narrative under pressure.
