iWorld
Meta and Netflix partner to launch Archies-themed stickers on WhatsApp
Mumbai: Giving GenZ a chance to celebrate the upcoming Archies movies, Meta and Netflix India have partnered to launch an Archies-themed sticker pack on WhatsApp. The sticker pack will include key characters from Riverdale, i.e., Agastya Nanda as Archie Andrews, Khushi Kapoor as Betty Cooper, Suhana Khan as Veronica Lodge, Vedang Raina as Reggie Mantle, Mihir Ahuja as Jughead Jones, Aditi Dot as Ethel Muggs, and Yuvraj Menda as Dilton Doiley.
The stickers are an exciting way for users to express themselves and their emotions on a WhatsApp chat without having to use words and are available to download on Android and iOS devices.
Netflix India VP marketing Srivats TS, “The Archies, releasing on December 7 on Netflix, reimagines the classic Archie Comics. The film takes you on a nostalgic journey with these unique and charming characters, making them a perfect fit for stickers on WhatsApp. With the growing popularity and relatability of stickers, this collaboration will enable fans across India to connect with their favorite characters.”
Meta director of consumer marketing Vyom Prashant said, “We want to bring more contextual and engaging experiences on WhatsApp that resonate with our users. We are thrilled to announce our partnership with Netflix India on the special Archies-themed stickers, and foresee great traction, especially by Gen Z and millennials when they are texting their friends, family, or in their group chats.”
Stickers have become one of the most popular ways of communicating on WhatsApp, helping people share thoughts and expressions effortlessly and become even more exciting with their favourite characters.
Download here – https://wa.me/stickerpack/TheArchiesOnNetflix
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
