iWorld
Yaari.com brings mobile social networking to India
MUMBAI: Yaari.com, a social networking site for Indian youth, has released Yaari Mobile, India’s platform for mobile social networking.
Co-founder and CEO Prerna Gupta said, “The benefit of integrating a social networking site with mobile phones is that it keeps users connected to their network of friends from anywhere, which is especially relevant in India where people do not always have continuous Internet access.”
The product release includes two primary features: Ywords and Ychat. Ywords allows users to browse the network and interact with other individuals on the site using simple Sms functionality. For example, if a Yaari member sends an Sms command ‘Y profile prerna gupta’ to Yaari, she will receive Prerna’s profile information in the form of an Sms on her phone. She could then go on to browse Prerna’s friends in the same manner, and also send them ‘pinches’, a unique way of interacting with other Yaars.
The other feature, Ychat, uses Sms to enable group chatting on the go. Users log in to Yaari.com in order to create their Ychat groups and invite their friends to join. Once the group is in place, members can join group discussions via their mobiles and can broadcast messages to every person in the group with a single Sms. They can also reply to messages sent by other members, both from their mobiles and online.
Yaari.com also plans to introduce non-Sms based mobile features, such as photo and video upload, in the near future, added the release.
“There are 25 million active Internet users in India. While this figure is large and growing rapidly, it is just the tip of the iceberg. With over 100 million mobile phone users, more than half of which are youth, India is ripe for a mobile social network,” added Prerna.
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
