MAM
TTT welcomes Jitin Babu as VP – operations
Mumbai: India’s much-loved content company and storytelling platform Terribly Tiny Tales (TTT) has announced the appointment of Jitin Babu as vice president – operations. This strategic addition to TTT’s leadership team reflects its dedication to enhancing operational effectiveness and advancing its purpose of amplifying the power of storytelling.
A passionate problem-solver, Jitin brings wide-ranging expertise and a proven track record in business management. He has over 13 years of experience in strategy, growth, innovation and business development. He embarked on his professional journey as a novice trader, delving into the intricate world of finance. Over time, he transformed into a successful founder, steering multiple functions and business verticals with adept leadership. Jitin also earned his MBA at the Indian School of Business (ISB) in Hyderabad, specialising in Finance & Strategy.
While finance was his career, content was his passion which manifested in the creation of Curateus, a marketplace dedicated to human-curated content, where he served as the co-founder & CEO. Curateus was acquired by a Delaware-based content publishing company earlier this year.
In his new role as the vice president of Operations, Jitin will leverage his experience and apply his skills across the board to create value and impact. He will play a pivotal part in shaping and executing TTT’s operational strategies, ensuring seamless processes across the organisation and productising revenue across verticals, starting with TTT Academy.
Terribly Tiny Tales VP – operations Jitin Babu said, “TTT is at the epicentre of the Indian digital content and modern storytelling scene, and being a part of this amazing team only makes me incredibly happy. I am looking forward to this new chapter where I intend to use my past expertise in the media-tech and digital content space to positively impact TTT Academy and TTT at large and create opportunities to drive it forward.”
Terribly Tiny Tales CEO Anuj Gosalia said, “At TTT, we’re always looking for people who want to work at the cutting-edge of the content and creator economy. And we are delighted to welcome Jitin to TTT as part of our leadership. We believe that his background in operations, his founder mindset aligns perfectly with our vision for TTT’s future. His expertise will contribute significantly to our growth.”
This appointment proves essential for TTT and TTT Academy since it allows the organisation to pursue new opportunities, including integrating AI-tools for the community and broadening its global reach. Without a doubt, Jitin Babu’s leadership will be crucial in directing TTT through these exciting opportunities.
Brands
Zepto names Saurabh Kabra vice president for non-trade advertising
Former blinkit and ITC executive to drive Zepto’s ad-led growth
BENGALURU: Zepto has elevated Saurabh Kabra to vice president—non-trade advertising, partnerships and catalogue, underscoring the quick-commerce firm’s push to deepen high-margin revenue streams beyond deliveries.
Based in Bengaluru, Kabra will lead the strategic expansion of Zepto’s advertising and partnerships ecosystem. He was previously senior director and head of the non-trade advertising business, where he played a central role in building the company’s ad-led monetisation playbook.
Since joining Zepto, Kabra has worked closely with the chief executive’s office on strategic initiatives, contributing to the company’s rapid scale-up in India’s intensely competitive quick-commerce market. His elevation comes as platforms increasingly court brand advertising to steady margins and diversify revenue.
Before Zepto, Kabra held senior growth roles at Blinkit, serving as associate director of growth and city CEO for Hyderabad, where he led regional expansion and operational scaling.
Earlier in his career, he spent several years at ITC Limited, managing brands such as Classmate and Paperkraft and overseeing sales operations in the personal care business. He is an alumnus of Indian Institute of Management Calcutta.
Industry executives view the appointment as a clear signal that Zepto is sharpening its focus on advertising, partnerships and catalogue-led monetisation: areas increasingly discussed by investors as critical to improving unit economics in quick commerce.
