GECs
MyFM station moves to new frequency 94.3 FM
MUMBAI: Bhaskar Group’s first FM station MyFM has moved to its new frequency 94.3 from today. Earlier MyFM was operating on the 106 FM that was given by the government.
Says MyFM national programming head Viplove Gupte, “Frequency and the station name are two prime identifier with the FM station, they speak a language of attitude that the listeners empathize with and thus builds the brand.”
According to an official release, he said, “In normal course a change in frequency would create a setback. But when you have a product that matches with listeners taste – epitomizing the attitude ‘dil se’ – it’s the listeners miss the content / programme much before the radio station misses them.
“Its they, who seek out the content and in the process their favourite radio station. MyFM fortunately has reached this level of comfort on programming and activation- result of knowing their listeners’s pulse, their ambitions, desires and most importantly their inner self- what translate and means Dil se.”
Bhaskar Group communication head Sanjeev Kotnala believes, “At the end of the day – listeners get attached to at least one or maximum two frequencies – stations as their priority set. And it is for these stations to continuously perform for their listeners- to prevent any outsider to join the club.
“A listener will tune in to your frequency till you do not give him a reason to shift to another frequency. So the game is all about the listener’s choice and you’re realizing and acting on them. It’s all in the programming just like the content in a newspaper that makes or breaks a station. And this could be a very simplistic way of placing the complex 24 hour clock work of a FM station”
Presently MyFM has initiated a ground level ‘Kaan marodo’ campaign which asks people to tweak Kaan (dial) and tune in to the new frequency. Also the media communication exercises listeners to smoothly move over from 106 to 94.3FM, informs the release.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
