News Broadcasting
Nielsen to launch VoD measurement service in US on 11 December
MUMBAI: Nielsen Media Research in the United States has announced that it will launch a new service to measure nationally distributed Video On Demand (VoD) content on 11 December. This service will use the same National People Meter sample it uses to provide television ratings to national programmers.
As with Nielsen’s current ratings, clients will receive household and demographic ratings for VoD content along with other detailed audience information. By measuring VoD content in its national ratings panel, Nielsen will enable clients to compare the performance of programs airing on traditional channels with the performance of those same programs on demand, informs an official release.
Nielsen will be able to provide VoD reporting to clients who implement “watermarking,” or audio code, technology that identifies specific on-demand titles. Working in conjunction with clients, Nielsen has developed the encoding tools to uniquely “watermark” VoD content so that Nielsen’s newly deployed Active/Passive meter can accurately identify on-demand viewing sessions.
Nielsen’s launch of VoD measurement ushers in a new level of reporting for all types of video on demand programming, including titles from the libraries of content providers and recently telecast programs shown again via VoD.
New broadcast and cable network programming that is played back via VoD is already included in Nielsen’s time-shifted viewing ratings, but only if the programming content and advertising is the same as is in the original live telecast, adds the release.
“Because Video On Demand is a growing business and a potentially valuable new revenue stream for programmers, it is increasingly important for them to understand who is watching their shows and to be able to compare the viewing that is being done via traditional television and VoD,” said Nielsen senior vice president Scott L Brown. “With this launch, we continue to ‘follow the video’ wherever it is broadcast, while fulfilling a commitment we made to clients who told us last year that VoD measurement was a major priority for them. Nielsen will be working with clients to make sure they install our watermarking technology so we can identify both their library content and their new, recently presented programs shown via VoD.”
The release also states that Nielsen’s new watermarking process involves new software that embeds content identification information in the audio of the VoD program. This software has been tested by a number of clients over the course of several months and is now ready for use. Once a client installs the watermarking software, Nielsen can identify the programs it wishes to track through the VoD process, and the VoD programs viewed in sample households can be credited accordingly.
News Broadcasting
Kamlesh Singh receives Haldi Ghati Award from MMCF
India Today Group editor honoured for three decades of journalism at Udaipur ceremony.
MUMBAI- Kamlesh Singh just turned a lifetime of sharp words into a shiny shield because when journalism wakes up a society, even the Maharana of Mewar wants to pin a medal on it.
The Maharana of Mewar Charitable Foundation (MMCF) conferred its prestigious Haldi Ghati Award on Kamlesh Singh, a senior editor at the India Today Group, during a ceremony in Udaipur on 15 March 2026. The national award, instituted in 1981-82, recognises “work of permanent value that initiates an awakening in society through the medium of journalism.”
Singh, who leads several editorial initiatives including Aaj Tak Radio, the Teen Taal community and The Lallantop, was presented the honour by Lakshyaraj Singh Mewar, Managing Trustee of MMCF. The citation highlighted his three decades of contributions to Indian media, innovations in digital journalism, mentoring young reporters, and his popular podcast persona “Tau” on Teen Taal, which fosters thoughtful public discourse.
The Haldi Ghati Award, named after the historic Battle of Haldighati symbolising valour and resilience, is one of four national awards given annually by MMCF. Past recipients include Tavleen Singh, Piyush Pandey and Raj Chengappa.
Other honourees this year included Padma Vibhushan Pt Hari Prasad Chaurasia, Vedamurti Devvrat Rekhe, Treeman of India Marimuthu Yoganathan, Vir Chakra Capt Rizwan Malik, and US-based researcher Molly Emma Aitken, who received the Colonel James Tod Award for contributions to understanding Mewar’s spirit and values.
In an era where headlines often shout louder than substance, the MMCF quietly reminded everyone that real journalism isn’t about noise, it’s about the quiet, persistent work that stirs society awake, one thoughtful story at a time.
