DTH
Jump Games, Virgin Comics tie-up for worldwide release of mobile games
MUMBAI: Jump Games, mobile and web games developer and publisher has joined hands with Virgin Comics in an agreement to expand the Virgin Comics Shakti series characters into mobile games. With this association, action and role-playing games based on three Virgin Comics properties – Devi, The Sadhu and Ramayan 3392 AD are slated to launch globally in January, March and April 2007 respectively.
Jump Games (previously Paradox Studios) CEO Salil Bhargava told Indiantelvision.com that the company had lined up telecom operators across the globe for this worldwide release including DoCoMo in Japan, Horizon in US, Vodafone in Europe. Ofcourse, in India he emphasised that they were in talks with all mobile players including the usual suspects Reliance, BSNL and Idea. The price points will be based on a pay-per download system as per expected rates.
All these mobile games contain multiple levels of game challenges with varying difficulties. Jump Games has developed the mobile applications and will be responsible for marketing the games worldwide.
These comics were released across the US and UK four months ago however, the titles have not yet arrived in India, the company is targeting December end for its launch. In addition, the comany is also looking at releasing localised versions of the same across Europe by the end Q1 ’07.
There is a need to build the comic industry in India by targeting primarily Indian youth (15-25 year olds) which comprises the voice of a new generation, says Virgin Comics CEO Sharad Devarajan.
Commenting on the new relationship filmmaker and Virgin Comics co-founder Shekhar Kapur said, “Mobile Gaming is predicted to be the fastest growing sector in the entertainment business worldwide, and I am excited by our collaboration with Jump Games. The clearly stated intention of Virgin comics, and indeed my personal ambition has been to showcase Indian talent to bring it to the forefront of international entertainment. I am sure that together we will create some of the most successful mobile gaming platforms in the world.”
Bhargava said, “Virgin is one of the world’s most powerful youth brands and collaborating with Virgin Comics on this venture has been an excellent experience. Virgin’s larger-than-life characters provide us with a tremendous scope to recreate the magic of a comic book both on 2D as well as 3D gaming platforms. Our games based on the Shakti series are not only suited well for Indian audiences but also have a strong global appeal. Working with Virgin Comics has been a great start for Jump’s vision and focus on emerging as a leader in 2D and 3D Mobile gaming.”
In addition to Devi which depicts an Indian female superhero created by Shekhar Kapur, Ramayan 3392 AD is a futuristic sci-fi story inspired by the original Ramayan mythology, also created by Kapur along with author Deepak Chopra. The third is The Sadhu, which follows the story of a British soldier who discovers the mystical powers of Indian sadhus. Actor Nicolas Cage has been roped in to play the role of The Sadhu in the feature film. A fourth mobile application based on Deepak Chopra’s recent book Kama Sutra will explore Chopra’s views on the connection between spirituality and sexuality.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
