News Broadcasting
Intelsat Renews China Central Television Contract for Global Programming Distribution
MUMBAI: Intelsat today announced that China Central Television (CCTV), the national broadcaster of the People’s Republic of China, renewed a multi-year contract for the global distribution of its programming. CCTV is also utilizing Intelsat for its international backhaul transmission of the Asian Games from Doha, Qatar, back to Beijing, which start today and run through December 15.
A long-standing customer since the launch of PAS-2 in 1994, CCTV became the world’s first global Mandarin Chinese television service when it expanded its services internationally via the PAS-3 satellite in 1995.
Intelsat currently provides full-time program distribution services for CCTV via its PAS-1R Atlantic Ocean Region satellite, PAS-9 Atlantic Ocean Region satellite and PAS-10 Indian Ocean Region satellite. Intelsat also provides CCTV with capacity on its Galaxy 3C satellite for direct-to-home (DTH) services in the United States. This renewal contract also expands CCTV’s C- and Ku-band capacity agreement.
“With the increased demand for regional programming distribution, CCTV is pleased to continue growing its relationship with Intelsat,” said He Zongjiu, Vice President of CCTV. “Intelsat has long partnered with us in the expansion of our services, and we are confident that its network will continue to support us as we develop programming platforms.”
David Ball, Regional Vice President, Asia-Pacific Sales, said, “We are proud that CCTV has continued to entrust us with the global distribution of its programming, and the Asian Games. As Intelsat expands its global services, we are strategically situated to provide greater power and coverage for China’s preeminent national broadcaster. Likewise, Intelsat will be well positioned to offer broadcasters of the 2008 Summer Olympics in Beijing a complete suite of global transmission services.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
