News Broadcasting
Infomedia launches gadget magazine ‘T3’ in India
MUMBAI: Infomedia India Limited has unveiled T3 (Tomorrow’s Technology Today), the gadget magazine in India. The Indian edition of T3 is published under a licensing arrangement with Future Publishing, UK’s special interest publishers, and is the 23rd international edition of T3.
T3 is aimed at early adopters and gadget aware audiences abreast with the latest in the gadget universe. It uses photography and a blend of news, reviews and features to bring readers up to scratch with the fast paced world of consumer technology. It spans different areas including lifestyle, consumer products, cars, hi-fi, mobile, video gaming products and leisure products, informs an official release.
The cover story of the first issue Gadgets 2.0 focuses on the new generation of gadgets taking over the world. The story covers the spectrum of digital entertainment devices from the Sony PS3 to Toshiba HD DVD Player to the Sony Ericsson W950 mobile phone.
Other sections include a sneak peek at the N95 and the Asus Lamborghini Laptop, over 30 pages of gadget reviews and an entire section on home entertainment media. The first issue will feature supermodel Deepika Padukone as the T3 cover girl. T3 tops this up with a first-ever interview with Bollywood superstar Shah Rukh Khan and film director Farhan Akhtar on their favourite gadgets.
The monthly issue of the magazine will be available on newsstands and will be priced at Rs 100.
Infomedia India MD Prakash Iyer said, “It gives me immense pleasure in launching the first edition of the world’s best gadget magazine in India. Our main objective to launch the magazine is to convey to the gadget crazy community that here is a magazine that is celebrating their passion. “
Previously editor of hi-fi magazine AV Max, Nishant Padhiar is editor of T3.
Padhiar adds, “With increasingly high disposable incomes and the start-ups of new concept tech stores, the consumer electronic industry is booming. We feel it is the right time to educate the consumer and T3 will provide all the information needed to do so.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
