Kids
Nick unveils two animated shows ‘Go Diego, Go!’ & ‘Perman’
MUMBAI: In line with its plans to ramp up the programming Nick has launched two shows – Go Diego, Go! and Perman in India. While Go, Diego, Go! is an international show from the Nickelodeon library, Perman is a Japanese acquisition.
Continuing its onslaught, the channel has introduced a spate of 13 new shows since the beginning of this year. Go, Diego, Go!, is a half-an-hour animated show for young kids, that will air at 10 am every Sunday while Perman, is aimed at the 4-14 year age-group and will air at 7 pm from Monday to Friday.
Talking about the shows Nick vice president and general manager Nina Jaipuria said, “The launch of these new shows in line with our programming strategy of not only bringing the shows that are ‘entertaining’ but also ‘safe-for-kids-viewing’. Over the last 1 year, Nick has become the preferred destination for kids looking for ‘masti’ and ‘comedy’ and I am sure that both Perman as well as Go, Diego, Go! will further strengthen this association.”
Go, Diego, Go! is a half-hour animated show, starring Diego Marquez, Dora the Explorer’s cousin. Diego is an 8-year-old animal rescuer who loves nature and has the ability to talk to animals. An entertaining play-n-learn show, Go, Diego, Go helps kids understand and appreciate animal life in habitats other than their own. So, as Diego goes about locating and rescuing animals, he keeps talking about them – their names, physical attributes as well as their habitats, thus informing kids about animals and their unique life in a manner that makes this an exciting learning experience. Every animal on ‘Go, Diego, Go!’ is researched and its traits authenticated by a renowned science education consultant.
Perman, a classic animation series, is also a half-hour show created by the Japanese duo Fujiko Fujio (also responsible for Nick’s programme Ninja Hattori). It tells the story of a gang of kids – two boys, a girl and monkey who are elected by a mysterious masked man (named Super Perman) to be the protectors of their city. The main protagonist is Mitsuo who is the leader of this gang. All the members of the group own a special ‘Perman Kit’ comprising a helmet with ear-caps giving them super strength, a magical cape that allows them to fly, an emblem button with a ‘P’ that they use as a communicator and their own robots that have the special ability to transform themselves into exact replicas of the kids at the press of a button. This classic animation show, a super hit in Japan, promises loads of masti and fun.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
