News Broadcasting
Post Percept, Aegis eyes acquisitions in India
MUMBAI: Close on the heels of the Aegis and Percept split, Aegis Group plc chief executive Robert Lerwill is drawing up expansion plans for the company in India which include acquisitions.
Carat, a media buying company, will be looking at local acquisitions, preferably with 100 per cent stake. He is also open to joint ventures with local companies”if that is the way forward in India.” Aegis bought out Percept’s 27 per cent stake in Carat India.
Aegis is also eyeing acquisitions in the digital space, Lerwill says. There is major growth potential in the digital media segment, which he believes is still underserved in India. Only 2-3 per cent of media usage lies in the digital space but this is likely to boom, he points out.
With Percept buying out Aegis’ 51 per cent in Posterscope India, Lerwil says the effort will be to first tap the internal clients for out of home business and then spread out. Percept will have to return the Posterscope brand, he adds.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
