News Broadcasting
Rajshri.com launches pay downloads
NEW DELHI: With 10 million video streams across its site in its first month, Rrajshri.com has introduced pay media.
Viewers are now able to download and own any of the movie content available on the site for their personal consumption, starting last weekend. And coming up is download-for-keeps for their entire music content as well. Prior to this, films could be downloaded on payment but for a limited period of 72 hours.
“We have ensured that the price points are very aggressive and have chosen to offer downloads without DRM,” Rajshri Media (P) Limited VP sales William D’souza tells indiantelevision.com.
“Over the past month, we have received huge requests from viewers asking for downloads of the content,” he says, adding, “We are also at the final stage of introducing our ad-supported platform, through which we will soon integrate video ads and rich media banner ads on our site.”
This has been done at the “constant behest of advertisers, who see www.rajshri.com as an ideal destination to reach out to a global audience interested in Indian entertainment,” says D’Souza.
Regarding other services on the site, D’souza says they have bagged the famous GaneshaSpeaks Bejan Daruwala’s astro service, and Sanjay Jumaani, numerologist, to provide that genre of content for them.
“Besides generic advice and predictions, we plan to offer personalised video consultations to consumers worldwide,” he says.
“The online ad campaign is currently ongoing and our communication will constantly keep changing as we continue to add newer and better features, categories and services to the website,” D’souza adds.
Asked about the new alliances they are looking at, D’souza said: “The biggest names in the business are working with us. Many more alliances are at an advanced stage of negotiation and will be announced shortly. Some of our current partners include Sony BMG , Universal Music, T-Series, Mattel Toys, B R TV, Saregama HMV, Music Today, Films Division of India, Osho International Foundation, Baba Ramdev and others.”
However the company has no alliances in the UK as of now. “While we have no alliance with any UK-based company, Rajshri.com has alliances with two US companies: Limelight Networks, the worlds leading content delivery network for digital media; and Brightcove, an internet TV service that empowers video producers and programmers to build broadband businesses while giving viewers more choices and control over their use of video and television,” D’souza clarifies.
News Broadcasting
CNBC India unveils new logo, rolls out refreshed identity across network
Debuted at IBLA, the redesign signals a sharper, digital-first future
MUMBAI: CNBC has unveiled a refreshed brand identity across its India network, introducing a new logo and visual system that reflects a more modern, digital-first direction.
The rebrand was officially revealed at the India Business Leader Awards held in Mumbai on March 14, marking the first public showcase of the updated design at one of the network’s most prominent platforms.
The overhaul is among the most visible brand updates for CNBC in recent years, aimed at aligning its look and feel with evolving audience habits and a growing multi-platform presence.
At the centre of the refresh is a redesigned logo that moves away from the network’s long-standing multi-coloured peacock motif, opting instead for a cleaner and more minimalist aesthetic. A key visual cue is a blue upward-pointing arrow embedded within the letter ‘N’, symbolising forward momentum, growth and a focus on the future.
The new identity is being rolled out across the entire CNBC cluster in India, including CNBC-TV18, CNBC-TV18 Prime, CNBCTV18.com, CNBC Awaaz and CNBC Bajar. The move brings a more cohesive and contemporary design language across television and digital platforms alike.
The rollout began on March 30, with the network aiming to create a unified viewer experience regardless of how audiences access its content, be it on broadcast, online or connected devices.
With this refresh, CNBC is signalling its next phase of growth in India, blending legacy credibility with a sharper, forward-looking identity designed for an increasingly digital news ecosystem.
