Kids
Horlicks ‘Wiz Kids Exam Ka Bhoot Bhagao’ initiative helps Mumbai kids to cope with exam pressure
MUMBAI: GlaxoSmithKline’s health food drink, Horlicks has kicked off an on ground initiative to provide Mumbai students with exam and health tips as part of the ‘Horlicks Wiz Kids Exam Ka Bhoot Bhagao’ interactive sessions that prepares kids to cope with exam stress. The session commenced on 17 January and will be held for the entire week in other schools in Mumbai.
This initiative by Horlicks, aims to help kids prepare better for exams, also provided parents, teachers and principals with ‘Exam Time Tips’ booklet on how to support children practically and emotionally during exam time – to ensure that children feel encouraged and get the right nourishment and atmosphere to study.
Experts interacted with students at the ‘Exam Ka Bhoot Bhagao’ event throwing light on the importance of studying, modes of thinking and ways to recognize one’s study patterns for producing effective results. Exam tips were related to attention and concentration, concept of memory, tips and techniques on how to improve memory, methodology of reading text books better and test taking strategy. Health tips laid emphasis on diet, nutrition, sleep, exercise and relaxation, informs an official release.
The week long event begun at Ramniranjan Podar School, however, students of the Naval Public School (Colaba), Cambridge school (Kandivali) and Oxford Public school will also be among the other schools to benifit from the ‘Exam Ka Bhoot Bhagao’ interactive session.
GlaxoSmithKline Consumer Healthcare vice president marketing Shubhajit Sen said, “There is an ever increasing pressure of exams amongst students. This may also lead to declining results and self confidence in them. To cope with exam stress and fear, and to help students become sharper at studies, we have undertaken this initiative for students in India. Students can now prepare better for their exams by adopting exam tips online, on TV, radio, newspapers, magazines and through our ‘Exam Ka Bhoot Bhagao’ interactive sessions in schools.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
