MAM
WOL Energy drink joins forces with Tennis Premier League
Mumbai: Wardwizard Foods and Beverages Ltd proudly presents its latest creation, WOL Energy Drink, marking an exciting new chapter in its portfolio. This innovative addition has quickly solidified its position as the company’s premium product, poised to create a significant impression through its strategic partnership with the esteemed Tennis Premier League, Season 5.
As Wardwizard Foods and Beverages LTd’s newly launched product, WOL Energy Drink epitomizes excellence, catering to the dynamic audience of trendsetting young adults and the aspirational youth demographic. Its fusion of superior taste, unmatched quality, and irresistible allure perfectly aligns with the audience of sports enthusiasts attending the Tennis Premier League.
This collaboration underscores the brand’s commitment to engage with its audience on a dynamic platform. With a strategic focus on Gujarat and Maharashtra in the first phase, the product has already made its debut in Vadodara, Gujarat, laying the groundwork for an ambitious expansion plan.
Wardwizard Foods and Beverages Ltd chairperson and managing director Sheetal Bhalerao said, “We’re overwhelmed to introduce WOL Energy Drink as our latest offering under Wardwizard Foods and Beverages Limited. This partnership with the Tennis Premier League is a testament to our dedication to delivering premium products that resonate with our target audience. Our collaboration with the Tennis Premier League serves as a significant milestone in our roadmap. Beyond this partnership, our vision for WOL Energy Drink extends into a future where we’re committed to pioneering innovations and expanding our market presence across regions. We envision WOL Energy Drink not just as an energy-boosting beverage but as a lifestyle companion for our consumers, symbolizing vitality and a zestful living”.
The union between WOL Energy Drink and the Tennis Premier League not only signifies a promising partnership but also presents an exciting opportunity for Wardwizard Foods and Beverages Limited to captivate and connect with the audience through the league’s fervent sporting atmosphere.
MAM
VML India lands two finalist spots at Cairns Hatchlings 2026
The Mumbai agency is back in Australia with two teams, a UN brief and 24 hours to impress
MUMBAI: VML India is heading to Australia again. The Mumbai-based creative agency has secured two finalist spots at the Cairns Hatchlings 2026 competition, one in the Audio category and one in Design, making it the only Indian agency to have reached the finals in both editions of the contest since its launch in 2025.
Four people will make the trip. Senior copywriter Shilpi Dey and senior art director Raj Thakkar will compete in Audio. Art directors Shabbir and Shruti Negi will go head-to-head with the world’s best in Design. The finals take place at the Cairns Convention Centre from 13th May, culminating in an awards ceremony on 15th May.
The work that got them there is worth examining. For the Audio category, Dey and Thakkar tackled a brief for LIVE LIKE MMAD with a campaign called Inner Voice, Interrupted. Using spatial audio techniques, the campaign recreates the overwhelming self-doubt that descends after a long workday, physically panning negative thoughts left and right before cutting the noise entirely to reveal a confident inner voice. Strategically targeted at commuters via Spotify during evening rush hours, the campaign reframes the hours after work as an opportunity for personal growth and charitable action.
For the Design category, Shabbir and Negi worked on a brief for Canteen’s Bandanna Day, a campaign highlighting how cancer pushes teenagers out of their own defining moments. Using a pixelated design language to create stark contrast between a blurred world of isolation and a focused world of connection, the campaign, titled The Flipside of Cancer, shows teenagers fading into the background of birthdays, skateparks and school proms. As a Canteen bandanna appears, the blur flips and the teenager snaps back into sharp focus.
Kalpesh Patankar, group chief creative officer of VML India, made no attempt to disguise his satisfaction. “We are immensely proud to see our teams consistently excel on the Cairns Hatchlings platform since its inception,” he said. “They have masterfully tackled challenging briefs across diverse categories, demonstrating both layered storytelling and a unique creative approach. This exceptional teamwork is truly inspiring.”
Dey and Thakkar, returning to the finals after last year’s run, were candid about the demands of the audio medium. “It’s one of the most demanding mediums, where we only have a few seconds to capture a listener’s world with sound alone, so absolute clarity is essential,” they said. “The true measure of creative work is its ability to create positive change, and our audio submission was made to help those who need it most while encouraging people to silence the inner voices that hold them back.”
Shabbir and Negi, competing in Design for the first time, described the experience as “a completely different beast.” “We see it as an opportunity to showcase our expertise, raise the bar, and challenge ourselves in new ways, while also learning from creative minds from across the globe,” they said.
In Australia, the four finalists will face a live 24-hour brief from the United Nations before presenting in a live pitch session. Twenty-four hours, one brief, one shot. VML India has been here before. It knows exactly what is at stake.
