MAM
WOL Energy drink joins forces with Tennis Premier League
Mumbai: Wardwizard Foods and Beverages Ltd proudly presents its latest creation, WOL Energy Drink, marking an exciting new chapter in its portfolio. This innovative addition has quickly solidified its position as the company’s premium product, poised to create a significant impression through its strategic partnership with the esteemed Tennis Premier League, Season 5.
As Wardwizard Foods and Beverages LTd’s newly launched product, WOL Energy Drink epitomizes excellence, catering to the dynamic audience of trendsetting young adults and the aspirational youth demographic. Its fusion of superior taste, unmatched quality, and irresistible allure perfectly aligns with the audience of sports enthusiasts attending the Tennis Premier League.
This collaboration underscores the brand’s commitment to engage with its audience on a dynamic platform. With a strategic focus on Gujarat and Maharashtra in the first phase, the product has already made its debut in Vadodara, Gujarat, laying the groundwork for an ambitious expansion plan.
Wardwizard Foods and Beverages Ltd chairperson and managing director Sheetal Bhalerao said, “We’re overwhelmed to introduce WOL Energy Drink as our latest offering under Wardwizard Foods and Beverages Limited. This partnership with the Tennis Premier League is a testament to our dedication to delivering premium products that resonate with our target audience. Our collaboration with the Tennis Premier League serves as a significant milestone in our roadmap. Beyond this partnership, our vision for WOL Energy Drink extends into a future where we’re committed to pioneering innovations and expanding our market presence across regions. We envision WOL Energy Drink not just as an energy-boosting beverage but as a lifestyle companion for our consumers, symbolizing vitality and a zestful living”.
The union between WOL Energy Drink and the Tennis Premier League not only signifies a promising partnership but also presents an exciting opportunity for Wardwizard Foods and Beverages Limited to captivate and connect with the audience through the league’s fervent sporting atmosphere.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
