GECs
DirecTV rolls out ‘KBC’ campaign targeted at South Asia
MUMBAI: DirecTV’s South Asian advertising agency Elephant Advertising, a wholly owned subsidiary of CineMaya Media Group, has unveiled a multi-media KBC advertising campaign across print, television, direct mail and outdoor media to promote the Indian version of “Who Wants to be a Millionaire” on DirecTV’s Star India Plus channel.
“The magnetic power of Shah Rukh Khan’s smile touches the hearts of a billion plus around the world. It’s no secret Khan’s biggest fan following is the South Asian community,” stated CineMaya Media Group president Nayan Padrai.
“It’s not everyday you drive down the NJ Turnpike and see a face that you would normally see on the Bollywood silver screen smiling down at you. We hope every Bollywood fan who sees this campaign will feel a little closer to home.”
Elephant Advertising’s marketing campaign for DirecTV promises not only reach consumers through traditional South Asian media, but also through touch points within their daily lives.
GECs
Sony PAL to air Sankat Mochan Hanuman from May 4 at 9 PM
Mythological series brings Lord Hanuman’s tale of devotion and courage back to TV
MUMBAI: Sony PAL is set to bring back the timeless mythological series Sankat Mochan Hanuman, with its premiere scheduled for May 4 at 9 PM. The show revisits the legendary journey of Lord Hanuman, offering viewers a chance to reconnect with one of Indian mythology’s most revered figures.
Centred on themes of devotion, courage and righteousness, the series traces Hanuman’s unwavering loyalty to Lord Ram and his fearless stand against evil. With its mix of dramatic storytelling and visually rich sequences, the show aims to deliver both entertainment and spiritual resonance, appealing to audiences across age groups.
The narrative unfolds as a larger-than-life saga, positioning Hanuman as the ultimate protector and a symbol of strength and selfless service. His journey, rooted in faith and duty, continues to strike a chord with viewers, making the series as relevant today as ever.
The cast features Gagan Malik as Lord Ram, Debalina Chatterjee as Sita, Nirbhay Wadhwa in the titular role, and Saurav Gurjar as Raavan. Their performances bring depth and authenticity to characters deeply embedded in Indian cultural memory.
With its return to television, the show is positioned as more than just a rerun. It taps into a renewed appetite for mythological storytelling, blending nostalgia with timeless values.
As audiences increasingly seek content that resonates beyond entertainment, ‘Sankat Mochan Hanuman’ offers a familiar yet powerful narrative, reminding viewers that stories of faith and courage never really go out of style.
