DTH
Blackout continues, Karnataka cable ops plan rally
BANGALORE: The blackout of Tamil channels by the cable TV trade in Karnataka continues following the Cauvery water verdict.
At the time of writing, a section of the cable operators was planning to voice their grievance to the authorities. The Karnataka State Cable Operators Association had planned a rally from Anil Kumble circle on MG road to the Governor’s residence on 20 February to hand over a memorandum against the verdict with the expectation of support from all the bodies involved in the cable TV distribution chain, including MSOs.
A cable operator said that he expected participation from cable ops from the surrounding rural areas of Bangalore and from the interiors of Karnataka.
Sources from the various associations representing cable operators and broadband service providers say that the black out of the Tamil cable channels was a voluntary decision, later reinforced by ‘requests from Kannada activists’ groups.
A faction of the cable TV trade said that they were willing to restart the broadcast of Tamil channels saying that “it is the verdict that we are against, not the language, and we have given the longest support to the agitation against the verdict, but now we are willing to restart the Tamil feed.”
Certain sources reveal that the trade is apparently becoming nervous about any backlash from vested parties and is considering asking for police protection should they go for the latter option. A meeting is expected to be held on 19 or 20 February to decide on the course of action.
The Cauvery Tribunal verdict has already had its first victim in the form of union minister of state for information and broadcasting M H Ambareesh who put in his resignation from both the union ministry as well as Parliament in protest against it.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
