DTH
Blackout continues, Karnataka cable ops plan rally
BANGALORE: The blackout of Tamil channels by the cable TV trade in Karnataka continues following the Cauvery water verdict.
At the time of writing, a section of the cable operators was planning to voice their grievance to the authorities. The Karnataka State Cable Operators Association had planned a rally from Anil Kumble circle on MG road to the Governor’s residence on 20 February to hand over a memorandum against the verdict with the expectation of support from all the bodies involved in the cable TV distribution chain, including MSOs.
A cable operator said that he expected participation from cable ops from the surrounding rural areas of Bangalore and from the interiors of Karnataka.
Sources from the various associations representing cable operators and broadband service providers say that the black out of the Tamil cable channels was a voluntary decision, later reinforced by ‘requests from Kannada activists’ groups.
A faction of the cable TV trade said that they were willing to restart the broadcast of Tamil channels saying that “it is the verdict that we are against, not the language, and we have given the longest support to the agitation against the verdict, but now we are willing to restart the Tamil feed.”
Certain sources reveal that the trade is apparently becoming nervous about any backlash from vested parties and is considering asking for police protection should they go for the latter option. A meeting is expected to be held on 19 or 20 February to decide on the course of action.
The Cauvery Tribunal verdict has already had its first victim in the form of union minister of state for information and broadcasting M H Ambareesh who put in his resignation from both the union ministry as well as Parliament in protest against it.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
