DTH
Two convergence meets on the Anvil next month
NEW DELHI: Just over a month after the international Convergence Exhibition and Conference organized by the Broadcast Engineering Society (India) early this month, two more such exhibitions are on the anvil next month – one in the capital and the other in Kolkata.
The Fourth International Converging World 2007 Exhibition and Seminar at the Netaji Indoor Stadium in Kolkata from March 9 to 11 has been organized by Zeal Broadband Solutions, while the 15th Convergence India International exhibition and conference at Pragati Maidan in Delhi from March 20 to 22 is being put together by Exhibitions India in collaboration with the Cellular Operators Association of India. Both Zeal and Exhibitions India are Delhi-based.
The first Convergence India had been organized fifteen years earlier jointly by Exhibitions India and BES (I) but the two had parted ways after two shows and have been organizing separate events. The BES (I) meet this year had taken place from February One to three.
The Kolkata event is focused on Broadband and Triple Play Solutions, Fibre to Home solutions, Satellite and Broadcasting Solutions, Internet Services and Solutions, Computer Networking, Mobile Communication and Accessories, Wireless Technologies, Total Telecom Solutions, Total Security Solutions, and Cable TV Services and Solutions.
Zeal Broadband Solutions has already held the Converging World exhibitions and seminars in Delhi, Bangalore, Chennai, Kolkata, Pune, Hyderabad, Lucknow and Calicut. Zeal also publishes the ‘Satellite @ Internet India’ monthly magazine in English, Hindi and Bengali.
There has been extensive promotion to support ‘Converging World 2007’ through Hoardings, Bus Back Panels, FM Radio Campaigning (RED FM-93.5), Mobile Balloon Campaigning, SMS Campaigning, E-Flyers Campaigning, Advertisements in Trade Magazines, and Campaigning in Television Channels like ‘Akash Bangla’ is promoting the event as the Official Channel Partner. Smart – Reliance GSM Service as the ‘Associate Sponsor’ doing an interesting SMS Campaign with the ‘Visit & Win’ concept.
Meanwhile, the 14th Convergence India last year had attracted 386 participants from 25 countries and Exhibitions India founder Prem Behl told indiantelevision.com that the meet this year was expected to surpass that figure. The meet will see the participation of the telecom, mobility, broadcast, cable, satellite, information and technology, and information security sectors. A special feature is the theme pavilion to be set up by the International Security Industry Organisation being set up for the first time as part of this fete.
There will be a workshop on e-governance, and the conference will bring together industry leaders, investors, government officials and users on a single platform to discuss all aspects of the ICT industry. Subjects include ‘Next Gen Telecom’, ‘Wireless Delivery: Broadband for all’, ‘Services on Demand: Business and Infotainment’, ‘Towards Mobile Information Society’, ‘Security Challenges for the Enterprise’, and “Enabling SMB’s and SME’s for tomorrow’s growth”.
Exhibitions India also publishes the monthly ‘Convergence Plus’ journal to publicise the advantages of convergence of information communication, telecom and broadcasting.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
