AD Agencies
5W1H uses drone and CGI videos for the launch of SHOTT’s latest outlet in Pune
Mumbai: 5W1H, a creative and media advertising agency, has recently launched the marketing campaign for Shott’s newest outlet in Pune, Koregaon Park.
To create a large buzz and amplify it across mediums, 5W1H conducted a 2 week-long pre and post-launch strategy. As part of the marketing activities, there were parties tailored for mom-vloggers, influencers, and corporate gatherings.
They also leveraged digital media to do a sneak peek of SHOTT Pune’s offerings. A captivating drone video was filmed and released during its launch. This live-action drone video captured all the aspects of the outlet and highlighted the complete premium experience which includes Spark Tech Bowling, Arcade Games, VR Gaming, Exclusive Banquet Halls, and Restaurant.
Sharing his enthusiasm on the Pune venture, SHOTT COO & visionary force Smeet Shah said, “We are thrilled to introduce SHOTT to Pune, a city known for its vibrant culture and appreciation for entertainment. SHOTT Pune is not just an amusement center; it’s a destination where technology meets recreation, creating an unparalleled immersive experience like no other. We are confident that SHOTT Pune will set new benchmarks in the premium entertainment segment and become the go-to destination for those seeking a blend of excitement, luxury, and culinary delights.”
“The expansion of SHOTT to Pune is not just a business move; it is a strategic endeavor to create a lasting impact. Beyond the initial marketing activities, our focus is on building enduring connections, building partnerships, and contributing to business growth as SHOTT ventures into the dynamic Pune market. We are excited about the opportunities ahead, and our focus is not only to launch SHOTT in Pune but also to establish a significant presence in the Pune entertainment and gaming industry” said 5W1H co-founder & chief business officer Kunal Luhar.
5W1H co-founder & CCO Aakash Chatterjee said, “We are thrilled to be a part of the journey as SHOTT expands its horizons to Pune. 5W1H is not just about marketing and crafting campaigns, it is about curating experiences and a narrative that unfolds, captivating hearts to redefine entertainment experiences. We are excited for the next phase of the activities.”
SHOTT is not an ordinary amusement center; it is designed as a versatile space for entertainment enthusiasts. It is set to deliver a heart-pounding experience and redefine the joy of bowling as it features Asia’s only Spark Tech Bowling arena with a collection of more than 60 arcade games. SHOTT Pune is all set to emerge as a perfect setting for a variety of events, be it an intimate office gathering or a fine dine restaurant and bar which is a perfect blend of excitement with sophistication.
AD Agencies
AdTrust Summit 2026 to examine trust, AI and Gen Alpha in advertising
Two-day summit in Mumbai to explore ethics, regulation and the future of advertising trust
MUMBAI: At a time when advertising is navigating a delicate trust deficit, the Advertising Standards Council of India is preparing to bring the industry to the table. On 17 and 18 March, the body will host the inaugural AdTrust Summit 2026 in Mumbai, a two-day gathering designed to spark conversation around responsibility, regulation and credibility in modern advertising.
The summit, to be held at the Jio World Convention Centre in Bandra Kurla Complex, will bring together leaders from advertising, media, technology and policy to examine how brands can build trust in a marketplace increasingly shaped by algorithms, influencers and artificial intelligence.
In an age of deepfakes, dark patterns and blurred lines between content and commerce, the question is no longer just how brands capture attention, but whether audiences believe what they see. The AdTrust Summit aims to unpack that challenge.
Day one will turn its attention to the youngest digital natives. Titled Decoding Gen Alpha, the session will unveil ‘What the Sigma?’, a study by ASCI and Futurebrands Consulting that explores how children growing up in a hyper-digital environment encounter advertising and commercial messaging.
The report presentation will be delivered by Santosh Desai, founder and director at Think9 Consumer Technologies and a social commentator known for his insights into consumer behaviour. The discussion that follows will attempt to decode how Gen Alpha consumes media, interacts with brands and navigates the growing overlap between entertainment and marketing.
In a move that mirrors the subject itself, two Gen Alpha students will also join the conversation, offering a rare perspective from the generation advertisers are trying to understand.
The second panel of the day will shift the focus from observation to implication, asking what the report’s findings mean for brands, agencies and society. Speakers include Karthik Srinivasan, communications strategy consultant; Preeti Vyas, president at Mythik; and Abigail Dias, associate president planning at Ogilvy. The session will be moderated by Sonali Krishna, editor at ET Brand Equity.
Day two moves from insight to regulation. Under the theme From Compliance to Trust, ASCI will release its Ad Law Compendium, a comprehensive guide to India’s advertising regulations.
The day will open with a keynote by Sudhanshu Vats, chairman at ASCI and managing director at Pidilite Industries, followed by a chief guest address by Sanjay Jaju, secretary at the Ministry of Information and Broadcasting.
Legal experts from Khaitan & Co., including Haigreve Khaitan, senior partner, and Tanu Banerjee, partner, will present an overview of the current advertising law landscape in India and examine whether existing frameworks are equipped to deal with emerging technologies and formats.
Subsequent panels will explore issues increasingly shaping the industry’s ethical compass. Conversations will range from the limits of persuasive design and the rise of dark patterns, to the growing scrutiny brands face from digital creators and consumer watchdogs.
One session will also feature Revant Himatsingka, widely known online as the Food Pharmer, whose critiques of packaged food brands have sparked debate around transparency and corporate accountability.
Later discussions will turn toward media literacy among Gen Alpha, asking how children can be equipped to navigate a digital world where gaming, content and commerce are becoming indistinguishable.
The summit will conclude with a final panel on the future of advertising, bringing together voices from agencies, legal circles and technology platforms to discuss how innovation, intelligence and integrity can coexist.
For an industry built on persuasion, trust has always been its quiet currency. But as audiences grow more sceptical and digital ecosystems more complex, that currency is under pressure.
Events like the AdTrust Summit suggest the advertising world knows it cannot afford to take credibility for granted. The real challenge now is turning conversation into commitment.
