Zoom adds movies to prime time slot

MUMBAI: Zoom, the Times Group’s glamour and lifestyle Hindi entertainment channel, has crafted a movie band called Zoom Theatres. The movie band between 9 p.m to 12 midnight will showcase hits from Bollywood everyday.

Although the channel began airing movies from last month, it was in the afternoon band and was called Do Se Paanch. The channel has now rescheduled its programmes in the evening time slot.It has also repackaged this slot and called it Zoom Theatres.In the 7 to 9 pm slot in the evening, the channel will air its premier shows and the post 9 pm slot will have the channel air movies like Kabhi Haan Kabhi Naa, Rehna Hai Tere Dil Mein & Joggers Park to Shabd & Chameli. Earlier this slot featured repeats of the premier shows.

With its latest feature the channel promises to bring the latest in Bollywood from romantic comedies, crossover movies to art films.