GECs
Lifebuoy and ‘Krrish’ star Hrithik Roshan entertain kids
NEW DELHI: As part of their ongoing promotional campaign ‘Lifebuoy Main Bhi Krissh’, HLL brought together the movie’s super hero Hrithik Roshan to meet up with ten lucky contest winners. Lifebuoy had tied up with the movie Krrish, for joint promotion.
The little stars had a fun filled evening playing games, painting cards for Hrithik, solving puzzles and interacting with the star. The kids also had an opportunity to be photographed with Hrithik and receive memorabilia from the Krrish hero.
Talking about the promotional campaign, HLL marketing manager Punit Misra revealed that Lifebuoy stands for encouraging the hero within us. The germ of the idea began with the thought that super hero Krrish turns into a hero as soon as he puts on the mask, thus the synergy between Lifebuoy & the movie was born. Similarly, bathing with Lifebuoy would give the children unlimited protection against germs.
The Krrish superhero Hrithik Roshan said that he was delighted with the successful response from the “Lifebuoy Main Bhi Krrish” promotion. He also thanked Lifebuoy for this unique opportunity to meet the little stars.
Misra also added “The “Lifebuoy main bhi Krrish” promotion had an over whelming response, receiving more than thirty thousand entries, out of which ten lucky winners were chosen. The chosen winners were from different parts of India, as far as Amritsar, Vijayawada, Ahmedabad, Kolhapur etc, traveled to Mumbai from their respective locations to meet their favourite hero. We are over whelmed by the enthusiasm & response received by the kids that we received for this promotion.”
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
