MAM
TV Ad Indx offers 50 per cent discounts for new pitches
MUMBAI: TV Ad Indx has launched New BIz Discounts, a service under which ad agencies can avail of upto 50 per cent discounts to acquire competitive TV commercials & press ads. These discounts would be offered to ad agencies pitching for new businesses. Typically, clients rarely pay ad agencies to make their presentations and agencies absorb all expenses for pitches.
TV Ad Indx claims to be the country’s largest and most professional creative monitoring service and it covers the largest number of TV Indian channels & publications for every new ad released. It also monitors 52 countries across the globe and provides 11 types of services to over 600 clients and ad agencies.
The discounts offered would be higher on larger orders for digitised ads (instead of the conventional hard copies). Agencies are encouraged to order CD ROMs with digitised copies of TVCs in the MPEG format (which can be played by Windows MediaPlayer). Press ads are digitised in the JPEG format (and can be viewed in Internet Explorer or any other web-browser software).
The service and discounts cover Indian, Pan-Asian and international ads under 20 product groups including foods, beverages, durables, telecom.
The digitised ads are delivered with software to archive the ads. This software dramatically improves in-house archiving systems and creates a central warehouse for all reference ad material. It facilitates easy and instant location of ads by brand, product, date, size, headline, language, agency, client. Users can instantly view digitised TVCs & press ads. The system also ensures ads once acquired are never misplaced.
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YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
