Brands
Unix introduces mystic wireless bluetooth speaker
Mumbai: Unix India launched the mystic wireless bluetooth speaker with a built-in karaoke mic. Compact, stylish, and packed with unique features like a voice-changing mic, the Mystic is designed to elevate every celebration. Available in three colours—white, black, and pink—the speaker is priced at Rs 899. It can be purchased through the Unix website and major retail stores across India.
Equipped with a 1200mAh battery, the mystic offers up to six hours of playtime and can be recharged quickly via a type-C port within 1–2 hours, making it perfect for short trips and day-long outings. Its compact and lightweight design, crafted from premium Abs and fabric materials, ensures easy portability without compromising durability or performance. Whether for group outings, trekking adventures, or casual get-togethers, the mystic is a dependable and stylish choice.
One of the mystic’s standout features is its karaoke mic with a voice-changing function, enabling users to modify their voices while singing, adding a playful twist to any gathering. The speaker is powered by bluetooth V5.3, ensuring seamless wireless connectivity with a range of up to 10 meters. It also features a built-in microphone for hands-free calling and voice assistant support, adding convenience to its robust functionality.
Speaking about the launch, Unix co-founder Imran Kagalwala said, “Mystic is an adorable must-have speaker as we step into the holiday season. With its playful voice-changing karaoke feature, stylish colours, and portability, it’s designed to resonate with gen Z’s love for unique and entertaining gadgets. Whether for holiday parties or casual hangouts, the mystic is sure to add a spark of joy and creativity to every moment.”
Brands
Magnum Ice Cream Netherlands takes control of Kwality Wall’s India from Unilever
61.9 per cent stake transfer reshapes ownership as Unilever exits promoter role
MUMBAI: Kwality Wall’s (India) Limited has entered a new chapter, with The Magnum Ice Cream Company HoldCo 1 Netherlands B.V. acquiring a controlling 61.9 per cent stake from a clutch of Unilever PLC-led entities, marking a significant shift in ownership.
The transaction, completed on March 30, 2026, follows a share purchase agreement signed in June 2025. The incoming promoter picked up over 145 crore equity shares, effectively taking control of the company and being formally classified as its new promoter under regulatory norms.
As part of the deal, the outgoing promoter group, including Unilever Group Limited and its affiliated entities, has fully exited its shareholding in the company. They have now been reclassified from promoter to public shareholders, closing a long-standing association with the ice cream business in India.
The board of Kwality Wall’s (India) Limited took note of the ownership change and approved a series of leadership updates alongside it. Ritesh Tiwari stepped down as director, while Abhijit Bhattacharya was appointed as chairperson and additional non-executive director. Tahir Toloy Tanridagli also joined the board as an additional non-executive director.
The reshuffle signals a broader strategic reset as the Magnum-led entity looks to steer the brand’s next phase of growth in India. The transition has been carried out in line with regulatory requirements, including disclosures tied to the open offer and reclassification norms under market regulations.
With Unilever stepping back and Magnum stepping in, Kwality Wall’s India is effectively getting a fresh scoop of leadership and direction. The coming months will reveal how the new promoter plans to scale the brand in one of the world’s most competitive ice cream markets.
