MAM
BBC World launches ad campaign for ‘World News Today’
MUMBAI: With an aim to capture the Indian market, BBC World has launched a new advertising campaign in India for the new show World News Today which has started from 23 July.
It has released four print ads, two TVCs, two radio spots and one internet ad for the Asia-centric news show hosted by Nik Gowing.
BBC World marketing and communications head Vaishali Sharma elaborates, “As the show is focused for the Indian audience, the ad campaign is made to meet the needs of the Indian market. We are trying to reach out to the people by our ad campaign.”
“With a common tagline for all the ads which reads ‘what affects the world, affects you’, the campaign stresses upon the fact how global changes affect our lives in India,” she adds.
One of the print ads read ‘To know if we’re going to receive record rainfall this year, check the skies in Oman.’ The other ad states ‘To find out if petrol prices will rise. Keep an eye on America’s Middle East policy.’ To know if our foreign holidays will get cheaper one has to keep an eye at the US-China trade gap, explains one of the ads. The other ad asks to watch the show to discover how by walking into an Amercian mall, one can figure out job oppurtunities.
Sharma says that the print ads will be placed in almost all the leading dailies of major cities like Mumbai, Delhi, Chennai, Bangalore, Kolkata, Ahmedabad, Chandigarh, Amritsar, Srinagar, Hyderabad. Meanwhile, the radio spots will be aired on Radio City and Radio One.
BBC World will run the 30-second TVCs only on Discovery, Travel and Living, AXN, Pix, Zee Café and Zee Studio who share a similar audience profile.
MAM
Collective Artists Network reshuffles talent leadership
Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee take expanded roles in core division.
MUMBAI: Collective Artists Network just handed the talent baton to its homegrown stars because when your agents have been building careers this long, it’s time to let them run the show. Collective Artists Network has announced the next phase of leadership for its talent management business, elevating senior agents Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee to expanded roles within the division. The move strengthens the company’s foundational talent arm while it continues to grow into content creation and production-led ventures.
Each of the three has played a significant part in shaping artist careers across films, digital platforms and brand partnerships. Together they now represent the next generation of leadership for Collective’s talent operations, with a continued focus on long-term career building, strong partnerships and adapting representation to a fast-changing media landscape.
Collective Artists Network founder and Group CEO Vijay Subramaniam remains actively involved in guiding artist strategy and key relationships. He said, “Talent management has been the foundation on which Collective was built, and that philosophy continues to guide how we grow the company. As we enter this next phase, it’s important that the people leading this business have both deep context and long-term convictions.”
Collective Artists Network partner and head of talent Janahavi Rawal added, “Collective’s talent business has always been built on trust, long-term thinking, and a deep understanding of where artists want to go next. Fiona, Jinal, and Arjun have each played an important role in shaping the careers of the artists we represent, and this phase is about empowering our senior agents further while building the right support systems around them.”
The leadership evolution reflects Collective’s belief in promoting from within and creating clear ownership across verticals. In a talent world where yesterday’s agent is tomorrow’s partner, Collective isn’t just reshuffling chairs, it’s handing the spotlight to the people who’ve been quietly directing the show all along.
