Kids
Kelloggs & ESPN partner to launch kids website
MUMBAI: Kellogg‘s Frosted Flakes, in association with ESPN, launched the sports entertainment website, for-kids-by-kids.
www.espn.com/earnyourstripes, which will also be called the Earn Your Stripes Sports Page. The sports page is a forum for kids to talk to other kids about what‘s happening on their team or to share opinions about hot sports topics and participate in sports-related polls. Kids can submit stories about their personal sports experiences, as well as participate in Sports Speak, a message board for general sports conversation. The site can be customized to different sports teams and is constantly updated, so kids are encouraged to check back often. Also on the site, kids can read sports articles written by kid field correspondents from around the country and learn about other topics from the Earn Your Stripes reporter, Adam. “I love sports! Winning is great, but getting out there and making things happen with my friends is what it‘s all about,” said Earn Your Stripes sports reporter Adam. “The Earn Your Stripes Sports Page is the place where I can talk about what‘s going on and learn about new things that will help me and my friends play better,” said Adam. Two new ‘Awards Shorts‘ will be available this fall and can be viewed in the ESPN video player. | ||
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
